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Marketing polityczny a procesy akulturacyjne: przypadek III Rzeczpospolitej
In: Rozprawa habilitacyjna
W POGONI ZA NOSTALGICZNYM MITEM ROCKOWEGO BOOMU. FESTIWAL MUZYKÓW ROCKOWYCH W JAROCINIE JAKO MIEJSCE PAMIĘCI
In: Athenaeum: polskie studia politologiczne, Band 57, S. 124-157
The response of Polish performance artists to cultural policies during the pandemic: liminality, precarity and resilience
In: International journal of cultural policy: CP, Band 28, Heft 5, S. 607-620
ISSN: 1477-2833
Autorska audycja radiowa jako forma rytuału
In: Athenaeum: polskie studia politologiczne, Band 53, Heft 1, S. 139-153
Marketing through a Political Glass. Polish Experiences
In: Polish Political Science Yearbook, Band 36, Heft 1, S. 198-214
ISSN: 0208-7375
In this paper, the issues concerning the relationship between political marketing and commercial marketing are presented. The main concern of the study is the usage of the commercial economic marketing categories in the political domain. As a result, phenomena coming from the economic field as market; a customer, profit, product brand, or advertising are presented as the elements of the marketing techniques employed in the public game played in the specific market of politics.
Book Reviews
In: The European legacy: the official journal of the International Society for the Study of European Ideas (ISSEI), Band 14, Heft 3, S. 333-373
ISSN: 1470-1316
Book Reviews
In: The European legacy: the official journal of the International Society for the Study of European Ideas (ISSEI), Band 16, Heft 1, S. 109-141
ISSN: 1470-1316