Suchergebnisse

The authors have presented issues of national accounts as a tool for integrating research results from all fields of statistics. The first part of the article contains a history of the development of national accounts and a discussion of their new standard ESA 2010 methodology, as well as the associated challenges. The article discusses the key role of the CSO in the development of finance statistics of central and local governments (GFS) and the directions of its development.

The article presents published by the Central Statistical Office (since 2013), quick estimates of quarterly GDP prepared on the basis of a limited set of information available within a short time after the end of the test period (which complements the still published standard preliminary quarterly estimates of GDP and its components). The projects undertaken by the Polish public statistics both organizational and methodological aim raising the standards of quality flash estimates of quarterly GDP and discusses research on methods for calculating them. There has also been a flash estimate of international comparison of quarterly GDP on the example of the Netherlands, Germany, the United States, Great Britain and Italy.

Experiences of measures developed in accordance with the methodology of the national accounts confirm the advantages of this system. They show also a need for further analysis of other complementary indicators, in addition to GDP, in particular, describing the development of social and life quality indicators. This paper presents the Polish national account system and its role in official statistics, and against this background – goals, capabilities and limitations of the system. The authors present its current situation and the main directions of research in the coming years, determined by the implementation and application of new standards and methodologies (SNA 2008, ESA 2010), the continued development of an information base for the socio-economic analyses as well as monitoring new research initiatives and events at home and on the global scene.

The paper presents Polish system of national accounts, its role in official statistics and finally purposes, possibilities and shortcomings of the national accounts system. Current situation and the most important future developments in the area of national accounts have been described. The development is defined by implementation and using new standards and methodology, permanent development of the information system for the socio-economic analysis, as well as following development of new research initiatives and activities both in Poland and on the international forum.

Purpose. The main objective of the study was to determine the role of social advertising in tourism on the example of "Bloody souvenir" advertising.

Method. The research method used for the purpose of this work was focused group interview (FGI).

Findings. As a result of the discussion, the respondents considered this ad unsuccessful. Although it promotes patterns of behaviour while counteracting negative behaviours and phenomena in tourism, it is too brutal. While discussing the issue, it was recognised that the role of this social advertising in tourism is related to its educational and informational function, which is a well-fulfilled social role.

Research and conclusions limitations. Empirical research concerns only the views of the studied group. They should not be generalised to the population in Poland.

Practical implications. The study can be used for broader qualitative research and is a tool for formulating detailed research areas.

Originality. Focused group interview was carried out based on the prepared original scenario.

Type of paper. An article presenting the results of empirical research.