Suchergebnisse

PurposeWestern business-to-business firms are under increasing competition from firms in emerging nations. As examples, Mindray in medical devices, LiuGong in earth moving equipment, Tata motors in Buses and Suzlon in Wind turbines are emerging as strong competitors in their industries. Yet despite increased competition from emerging nation firms, insufficient research has examined the growth of these firms, specifically in the areas of technology and innovation development processes. The purpose of this study is to examine how emerging nation business-to-business firms that have global ambitions achieve technology competence.Design/methodology/approachThe authors examined several case studies on emerging market business-to-business firms that have moved to global markets and highlight the following five: LiuGong China (excavating products), Mindray China (medical equipment), Suzlon Energy India (wind generators), Tata Motors Buses India and BYD Auto China (batteries to electric cars). The firms are in business-to-business markets, except for BYD China that emerged as a business-to-business battery supplier but is currently in both business-to-business and business-to-consumer markets.FindingsThe authors find that firms in emerging markets that have global ambitions follow different approaches to innovation development processes from conventional theories and assumptions held by scholars and practitioners in Western developed countries. Our cases suggest that firms follow the proposed progression: domestic markets – internally developed technology; domestic markets –acquired technology; and finally to, global markets – acquired technology.Researchlimitations/implicationsThe authors contribute to research in three areas. First, they suggest that the innovation development process for emerging market firms is different from the Western world. Second, they provide a framework of innovation development process that can be tested in multiple environments. Third, this study suggests a deeper examination of the longitudinal development of business-to-business firms, an area that has received less attention.PracticalimplicationsThe authors suggest that firms need to better track their competition from emerging nations because emerging nation firms can quickly acquire technology to become strong competitors.Originality/valueExtant research has not examined these issues.

Government of Nepal has been trying to revitalize rural areas after 1950s as a strategy of nation-building. The demands of ethnic groups are basically inclined with quest for ethnic identity, equality, and greater representation in the political structure. Among the ethnic groups, the largest groups are Janajati, Madhesi and Dalits. In this stance, this library based study tried to look at problems and prospects of balance development as an outcomes of revitalization process of nation-building. At the same time the study also tried to identify essential driver of rural revitalization in Nepali context. The study found that equal distribution of development is difficult in terms of its social, regional and cultural diversity. Poverty, unemployment, landlessness, rapid population is major push factor in Nepal to overcome from this problem. Besides these problems there are some prospects through which rural setting can be revitalized economically, socially, politically such as agriculture. One essential driver of rural revitalization is rurbanomics, an approach that emphasizes the linkages between rural and urban economies. Growing urbanization in most countries enhances the importance of rural areas—by boosting demand for food, diverse diets, and goods and services that the rural economy can meet. Rurbanomics, therefore, frames rural and urban economies as equal partners.Ending hunger and malnutrition to achieve both the Sustainable Development Goals and climate goals requires us to initiate a range of evidence-based actions to advance rural revitalization in all regions of the world. Rural revitalization represents the most realistic way to achieve such a dramatic transformation to ensure that rural people and rural areas can thrive for generations to come.

PurposeThere has been an increased interest in marketing literature in understanding the role of sensory experience. However, few researchers have addressed multisensory interaction of visual and tactile evaluation for products salient in single sensory modality. The purpose of this paper is to address this gap and investigate how multisensory evaluation influences overall attitude and purchase intentions. Further, the role of individual personality variable in influencing the interrelationship between sensory evaluation and behavioral outcomes are examined.Design/methodology/approachThe data for this study were collected from 126 students who responded to attitude towards the product and purchase intentions after evaluating three experimental tasks. Repeated measures analysis of variance was carried out to test the multisensory interaction hypotheses.FindingsThe multisensory interaction of tactile and visual information was found to significantly increase the consumer attitudes for products dominant on single sensory modality of touch. Further, the multisensory evaluation led to greater purchase intentions than visual or tactile evaluation.Originality/valueThe paper is perhaps first to investigate multisensory interaction of tactile and visual sensory information in evaluation of products that are salient in touch properties. The current study further examines the role of individual personality variables in influencing interrelationship between sensory evaluation and purchase intentions.

Drawing from signaling theory, this study investigates the processes through which corporate image (CI) for quality affects attitudinal loyalty. The research hypotheses are examined using data from a cross-sectional survey and two scenario-based experiments. Overall, findings across these three studies suggest that the effects of CI upon loyalty are channeled through customer satisfaction and perceived value. The effects of CI on perceived value and loyalty are stronger relative to the effects of employee interaction quality (IQ) when IQ is measured as an overall evaluation. However, when employee IQ is measured in reference to a specific service encounter, it becomes a stronger driver of perceived value and loyalty relative to CI. Regardless of the context of measurement (i.e., overall evaluation vs. a specific service encounter), employee IQ exerts a stronger influence on customer satisfaction than CI. CI negatively moderates the effect of employee IQ on customer satisfaction and loyalty, rendering the effect of employee IQ upon customer evaluations less critical for service providers with stronger CIs. The findings highlight the relevance and importance of CI as a signal of unobservable quality, which should be measured and closely monitored by management. Managers should also recognize the central role of customer satisfaction, especially in channeling the effects of IQ upon loyalty, and therefore, design policies that enhance frontline employee ability and motivation to deliver satisfying customer experiences.