Suchergebnisse

Research Track -- High-Precision Detection of Suicidal Ideation on Social Media Using Bi-LSTM and BERT Models -- P-Reader: A Clue-inspired Model for Machine Reading Comprehension -- An Unsupervised Method for Sarcasm Detection with Prompts -- ENER: Named Entity Recognition Model for Ethnic Ancient Books Based on Entity Boundary Detection -- An Enhanced Opposition-Based Golden-Sine Whale Optimization Algorithm -- T4S: Two-stage Screenplay Synopsis Summary Generation with Turning Points -- Application Track -- Multi-factor Water Level Prediction Based on InnRNN-Attention -- Ethereum Public Opinion Analysis Based on Attention Mechanism -- Prompt Tuning Models on Sentiment-Aware for Explainable Recommendation.

Purpose
This study aims to explore the perceptions about Chinese brands from the point of views of young Chinese consumers.


Design/methodology/approach
A qualitative method is used including focus groups and in-depth personal interviews with young Chinese consumers who are currently living and working in Australia.


Findings
Two key findings emerge from the results, namely, young Chinese consumers attach symbolic values to Chinese brands and Chinese brands are perceived positively by young Chinese consumers.


Research limitations/implications
This study demonstrates that symbolic values (such as pride, lifestyle, feeling of home and being happy) constitute one of the primary motivations for young Chinese consumers' purchase of domestic brands. The results of this study challenge the traditional view that Chinese brands are perceived negatively in the Chinese market.


Originality/value
This is one of the very few studies investigating how young Chinese consumers perceive brands from their home country rather than foreign brands.