Choice Theories: What are They Good For?
In: Journal of Consumer Psychology 23, 1 (2013) 154 -157
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In: Journal of Consumer Psychology 23, 1 (2013) 154 -157
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In: Journal of Latinos and education: JLE, Volume 10, Issue 2, p. 127-145
ISSN: 1532-771X
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 28, Issue 2, p. 331-336
ISSN: 1537-5277
In: Journal of Latinos and education: JLE, Volume 13, Issue 3, p. 166-180
ISSN: 1532-771X
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 29, Issue 2, p. 235-245
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 24, Issue 1, p. 105-117
ISSN: 1537-5277
In: Journal of Consumer Research, 1997, Vol. 24, p. 105-177
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In: Journal of Latinos and education: JLE, Volume 19, Issue 4, p. 368-382
ISSN: 1532-771X
In: World Bank Policy Research Working Paper No. 6240
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Working paper
In: Shafir, E. (Ed.). (2012). The Behavioral Foundations of Public Policy, Princeton, NJ: Princeton University Press
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In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 15, Issue 4, p. 498
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 11, Issue 1, p. 528
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 11, Issue 1, p. 542
ISSN: 1537-5277
In: Discussion paper series 2961
Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and WTP from each of our 360 subjects (randomly selected customers of a car manufacturer). All subjects also participate in a simple lottery choice task which arguably measures loss aversion in risky choices. We find substantial heterogeneity in both measures of loss aversion. Loss aversion in the riskless choice task and loss aversion in the risky choice task are highly significantly and strongly positively correlated. We find that in both choice tasks loss aversion increases in age, income, and wealth, and decreases in education.
In: IZA Discussion Paper No. 2961
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