Aufsatz(elektronisch)#1September 2001
The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans
In: Journal of current issues and research in advertising, Band 23, Heft 2, S. 23-31
ISSN: 2164-7313
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In: Journal of current issues and research in advertising, Band 23, Heft 2, S. 23-31
ISSN: 2164-7313