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"After years of maximizing profits, corporate social responsibility has entered the mainstream, but what does this really mean and what does it take to run a successful purpose-driven business? Harvard Business School's lead authority on socially responsible enterprises profiles fourteen business leaders, working across countries and in vastly different fields, from the nineteenth century to today, to showcase the challenges and upside to deeply responsible business"--

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us. This book provides an authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew.

This fascinating volume explores the roles played by entrepreneurship and multinational enterprises in the development of the modern world. Geoffrey Jones demonstrates how multinational corporations have driven globalization through the transfer of innovation and cultural values. -- 'Harvard Business School Professor Geoffrey Jones has long been a student of the history of multinational enterprise. He has taken a leadership role in the field. This volume reflects the extraordinary breadth of his historical research, spanning continents and industries. His focus is on the firm as an actor on the stage of the history of globalization. This book contains a selection of his unpublished and published articles. Of special interest is his updated previously unpublished 2006 talk that explores how firms and entrepreneurs fit into the scholarly debates on the Great Divergence between the West and the Rest. This is a splendid collection.' (Mira Wilkins, Florida International University, US)

Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide.Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's.

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Abstracts -- The Making of Global Enterprise -- Comparative Hosts -- International Financial Capital Transfers: A Transaction Cost Framework -- Britain's Overseas Investments in 1914 Revisited -- Foreign Multinationals in British Manufacturing, 1850-1962 -- Negotiating Technology Transfer within Multinational Enterprises: Perspectives from Canadian History -- I.G. Farben in Japan: The Transfer of Technology and Managerial Skills -- After Henry: Continuity and Change in Ford Motor Company -- Index.