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This article contributes to research of vulnerable communities and investigates the role of social enterprise created or saved from closure by social entrepreneurs affected personally by a life-changing event, in the context of stroke survival. Qualitative research is deployed to investigate the ways in which social enterprise supports survivors of stroke and their caregivers. Research analysis identifies start-up motives and challenges faced by social entrepreneurs and highlights how social enterprise can bridge the gap in support provision provided by the statutory and third sectors. Involvement in stroke clubs was found to be a key positive contributor to participants' life after stroke. This study has found that those who become social entrepreneurs after a life-changing event exhibit altruistic behaviours, while engagement between these social enterprises and this vulnerable group created specific benefits for vulnerable individuals and their caregivers, highlighting the potential for social enterprise to bridge the gap between statutory and third sectors which is currently overlooked in existing policy provision. The article concludes by making detailed recommendations for future research in this context and for governments and policymakers.

AbstractThe gap between the relatively static marketing resources of a firm and the turbulent marketplace is growing in importance for both practitioners and academics alike. This paper explores how marketing capabilities, specifically market orientation, work synergistically with other organizational capabilities to form dynamic marketing capabilities that enhance firm innovativeness. Findings indicate that a tight integration between the technical and marketing functions of a firm creates a fertile transformation point, where market orientation infuses the innovation process. Market orientation interacts with these integrated capabilities to form a dynamic marketing capability that enhances the organization's innovativeness. Implications include how these dynamic marketing capabilities differ between service and manufacturing firms, where only the cultural aspects of market orientation enhance performance in service firms. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.

ABSTRACTThis study compares the reactions towards shock advertising in for‐profit (FP) and not‐for‐profit (NFP) organizations. Although the use of shocking advertisements is a growing phenomenon, the findings regarding the effectiveness of such advertisements remain mixed. Moreover, there is little consideration of the use of these tactics in different organizational contexts and the effect on the consumer. A qualitative methodology was adopted and included the use of focus groups to explore the attitudes and emotional reactions of a range of individuals. The shocking images from both the NFP and FP organizations were deemed successful at capturing the audience's attention. Some images were more 'shocking' than others, whereas some were more effective at drawing attention to the product or the cause. Importantly, the use of shock advertising was perceived to be justifiable in the NFP sector but much less so in the FP sector. Reactions were somewhat influenced by both religion and gender; however, it was apparent that this sample were inherently more accepting of shock advertising than expected. Despite the apparent immunity of today's youth to shock tactics, this study found that there are still themes that are considered inappropriate in FP and NFP sectors; these include the use of religious taboos or morally offensive images. Copyright © 2013 John Wiley & Sons, Ltd.