Advancing ethnography in corporate environments: challenges and emerging opportunities
ch. 1. Being there : the power of conventional ethnographic methods / Julia Gluesing -- chapter 2. Being there : the power of technology-based methods / Ken Riopelle -- chapter 3. Ethnography for systems development : renovating the legacy / Patricia Ensworth -- chapter 4. Ethnography and product design : fixing the future / Marijke Rijsberman -- chapter 5. The value of rapid ethnography / Ellen Isaacs -- chapter 6. The limits to speed in ethnography / Melissa Cefkin -- chapter 7. The cry for more theory / Patricia Sunderland -- chapter 8. The cry of practicality / Rita Denny -- chapter 9. Doing corporate ethnography as an insider (employee) / Vidar Hepsø -- chapter 10. Doing corporate ethnography as an outsider (consultant) / Francoise Brun-Cottan -- chapter 11. Accelerated pattern recognition, ethnography, and the era of big data / Chad R. Maxwell -- chapter 12. Pattern recognition in human evolution and why it matters for ethnography, anthropology, and society / Brigitte Jordan.