"This book examines how various organizations have re-engineered their business processes in an effort to accommodate new innovations and remain relevant in a highly competitive global marketplace, highlighting the creation of integrated supply chains and the emergence of virtual business communities"--
This review aims to evaluate the existing literature on Vaccine Supply Chain Management (VSCM). All relevant articles between 2002 and 2022 were systematically collected. The retrieved articles were further analyzed using bibliometric data analysis techniques. The unit of analysis is research papers published from 2002 to 2022. Vaccine Supply Chain Management (VSCM) literature has gained prominence since early 2000 and has now become voluminous. A review is the first endeavor to provide a unified body of literature. This study contributes to the existing research through insights from the bibliometric analysis and critical measurement of the literature. The results show 4288 papers on VSCM in the last 20 years. The top five countries contributing to VSCM literature are the USA, France, China, the United Kingdom, and Switzerland. Supply chain, vaccine, immunization, and Vaccine Supply Chain Management are the high-frequency keywords in the area of VSCM. The research hotspots mainly focus on healthcare, drugs, and manufacturers. In light of the COVID-19 era, this review paper indicates the area of VSCM is diversified. This study is useful for policymakers and other stakeholders to understand the existing issues in VSCM. The research trends and patterns from the literature review of VSCM will help in designing AAA (agile, adaptive, and aligned) VSCM in the future from the viewpoint of public health. This study attempts to analyze existing works, trends, developments, and potential research directions.
Purpose This study aims to identify the dominant brand attributes based on the survey conducted among 100 young consumers to know their perceptions toward sustainable brands, using multi-criteria decision-making (MCDM) techniques, arithmetic hierarchical process (AHP) and technique for order preference by similarity to ideal solution (TOPSIS).
Design/methodology/approach In total, 100 young consumers (18 to 24 age group) were asked to provide the pairwise comparisons for the 10 brands. MCDM methods were applied on triple bottom line dimensions to identify the best alternative. AHP is applied to compute weights for the brands' attributes necessary for brand's sustainability, further analyzed by TOPSIS method to rank Forbes' top 10 brands as per young consumers' intentions to buy.
Findings Apple is the most sustainable brand perceived by young consumers followed by Google and Samsung. Being the top brand in Forbes list Apple also fulfills its responsibility toward the environment and recognizes young consumers' perception accurately. Google is also contending with the same strategy and succeed in achieving a sustainable brand image. Samsung despite at number seven and second-highest revenues after Apple has managed excellently in building sustainable brand image.
Research limitations/implications Findings have shown that the top global brands do not show the same order as they exhibit in their top ranking (Forbes, 2019), and thus, create a research gap to be fulfilled by identifying the causes for the same. The results show that brand consistency and performance can be achieved through implementing sustainable and green practices such as acting social responsibility, high-quality green products, environment protection, etc., and transforming these into capabilities.
Practical implications The study is an attempt to further validate Forbes's top brands based on their perception among young customers. The study may help practitioners and policymakers to understand and get familiar with a new methodology to evaluate brands and also how to develop a positioning strategy for targeting young consumers. The paper will be a useful source of information for marketers to know how young consumers from developing countries perceive top brands on the basis of sustainability.
Social implications The social benefits of brand sustainability are related to improvements in the quality of environment, health and well-being. To link these, an enabling environment must be created that optimizes resource use, allocation and distribution.
Originality/value The study is a unique attempt to use AHP and TOPSIS to evaluate the best – performing green brand from the perception of young customers in developing counties. Besides, the study provides brands attributes' framework for sustainability and is significant for developing a model as per the choices of the young consumers.
Purpose The purpose of the study is twofold. The first objective is to identify adoption barriers (AdoBs) in engaging young consumers in the Omni-channel retailing (OCR). The second objective is to develop interrelationship among identified AdoBs.
Design/methodology/approach The study used interpretative structural modeling–fuzzy ( Matriced' Impacts Croisés Multiplication Appliquée a UN Classement) methods on 18 AdoBs identified from the existing literature and validated from 10 experts and 137 young consumers through pairwise comparison using the arithmetic hierarchical process method. The resulting ten barriers were further investigated for identifying the strength of relationships among them.
Findings The study has identified price inconsistency as the dominant AdoB that restricts young consumers in engaging with OCR. The other critical AdoBs include lack of coordination among the channels, and information sharing and inconsistent price discount are the main barriers that affect all the other barriers among the 10 AdoBs identified in this study. The data also revealed that the young consumers exhibit the research-online purchase-offline effect in the purchase process.
Research limitations/implications The research study has undertaken ten barriers only. The interrelationship among the barriers may be tested further with advanced techniques. The data have been collected from young consumers of emerging markets only which may be further extended for other markets.
Practical implications This study helps practitioners and decision-makers understand about AdoBs faced by the young consumers influencing the purchase-intention process. Retailers or marketers are encouraged to focus on price consistency, advanced shared information system, proper coordination and developing trust of consumers in sharing their data to enhance the acceptability of Omni channels. Moreover, the identification of barriers and their strength offer marketers or retailers an opportunity to engage them in an effective manner and thus create value using communication channels.
Social implications Social benefits of understanding barriers are helpful for transforming the existing retail channel into a fully integrated Omni-channel ecosystem. For this, AdoBs identified and their inter-relationships explored in this study could be used for engaging young consumers in OCR.
Originality/value To date, the research on Omni-channel barriers in the present context is scant. The research provides insides on identified dimensions on young consumer engagement in OCR.
In most of the affected country's ignorance of Knowledge, Attitude, and Practice (KAP) towards COVID‐19 leads to several issues. The aim of the present study is to review and discuss the KAP to fight the COVID‐19 crisis in respect of stakeholders namely, general populations, health workers, and students. A comprehensive search of the literature associated with KAP towards COVID‐19 is made using various keywords through PubMed, Web of Science, and Scopus and based on the results; a brief review is done by assessing the various aspects like country, sample size, and so forth. A detailed structure is provided with the KAP towards COVID‐19 to overwhelm the significant impact of the explosion. Though, various studies appear in the literature as a result of sufficient element of knowledge, positive attitude, and necessary practice, yet there are various challenges in front of the authority bodies as this pandemic becoming critical day by day. Incessant progress in the KAP has contributed well in the fight against the pandemic and we believe that providing proper information to related COVID‐19 would help in tackling this disease, especially, when authorities started talking with COVID‐19 for a long period or until a vaccine developed.
PurposeCoronavirus disease 2019 (COVID-19) has disrupted global supply chains, revealing dreadful gaps and exposing vulnerabilities. Retailers are challenged to tackle risks and organise themselves to fit into the "new normal" scenario. This global outbreak has established a volatile environment for supply chains; it has raised the question of survival in the market, forcing companies to rethink resilient strategies to be adopted for the post-pandemic situation to mitigate the long-term effects of this virus. This study explores the priorities for retail supply chains (RSCs) to align their business operations and strategies for the post-pandemic world.Design/methodology/approachThis study has utilised integrated full consistency model (FUCOM) – best–worst method (BWM) for assessment of RSCs to enhance their business performance irrespective of pandemic disruptions. The FUCOM has been employed to identify the priorities of determinants enhancing business performance, whereas RSC strategies are evaluated using the BWM method.FindingsThe current study identifies "Collaboration Efficiency" as the main criterion for accelerating the performance of RSCs in a dynamic social environment. Also, the study concludes that "Order Fulfilment" and "Digital RSCs" are the most appropriate resilient business strategies to mitigate the long-term effects.Research limitations/implicationsSupply-demand balancing is a challenging task at the moment, but highly significant for the future. The pandemic disruptions have placed intense pressure on retailers to deliver products as per consumers' changing behaviours towards the purchase of essentials and other products. Hence, "Order Fulfilment" and "Digital RSCs" should be adopted for meeting customer requirements and to ensure sustainability in the post-pandemic business world.Originality/valueThis work sets out a comprehensive framework which will be helpful for accelerating RSCs performance against pandemic disruption by adopting resilient strategies to mitigate the long-term effects.
Economies are transitioning from a linear to a circular model to address global issues such as resource extraction, environmental degradation and waste generation. Cross-Sector Collaboration (C-SC) is an effective means to use resources in a way that is mutually beneficial and integrates sustainable practices into the value chain. The zero-waste aspiration of companies can be achieved through Circular Supply Chain Management (CSCM). Existing literature supports research initiatives in CSCM, but how C-SC influences CSCM is still unexplored. Moreover, the barriers to C-SC for CSCM are untouched and the strategies to overcome these barriers are unmapped. This study fills this gap, assesses the barriers to C-SC for CSCM and suggests a strategic roadmap to overcome these barriers. The study was conducted in three different phases employing a multi-method approach of Agglomerative Hierarchical Clustering (AHC), Fuzzy Delphi and Fuzzy Decision-Making Trial and Evaluation Laboratory (F-DEMATEL). The results reveal that Governance Barriers (GOB) and Contextual Barriers (COB) are causal and influence the other barriers. There is a need to enhance the capacity and optimum resource utilisation for developing circular supply chains; it is possible to facilitate CSCM practices only through collaborative efforts across sectors. The study also highlights that government policymaking and regulation, collaborative value capture model and Industry 4.0 technologies are the most effective strategies for managing C-SC for CSCM. This study contributes to stakeholder theory and resource-based view theory by explicating collaboration among cross-sector stakeholders and highlighting the significance of resource optimisation through waste management.