Inner drives: Is the future of marketing communications more sustainable when using backcasting?
In: Futures, Band 130, S. 102755
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In: Futures, Band 130, S. 102755
In: Society and economy: journal of the Corvinus University of Budapest, Band 46, Heft 1, S. 61-78
ISSN: 1588-970X
AbstractIn a research study among university students regarding technological change, equality and environmental sustainability, deep-seated dichotomies were found in the students' mental images of the future. This study aims to present these dichotomies as well as propose explanations for them, adding to our understanding of what kind of behavioural barriers inhibit sustainability transformations. The results show that the interviewees truly struggle to decide if the world really is on fire regarding environmental change, if technology is capable of solving the situation, if inequality is truly a problem, and how they can relate to all this. The dichotomies that we found suggest that on the one hand, they find no comfort in the dominant techno-optimistic, eco-modernisation narratives and, on the other hand, they are not aware of any alternatives. The results underline the existence of psychological phenomena such as optimism bias or psychological distancing. In our paper, we also address whether dichotomous thinking poses a problem or whether we may have to accept that dichotomies can become the norm when contemplating the world in its increasing complexity.
In: European journal of social security, Band 25, Heft 4, S. 367-387
ISSN: 2399-2948
The Degrowth Doughnut (a modification of the original Doughnut visualization of boundaries and foundations created by economist Kate Raworth) can be considered a visualization tool for assessing the current environmental and social capacity of a country to transform into an ecologically and socially sustainable modus operandi. Its sufficiently rich set of criteria, including cultural, socio-economic and biophysical indicators, gives us an overall picture of the problems to be dealt with and the strengths to build on in the immediate future. Its simple boundary-threshold structure presents limiting and aspirational targets in a single image. As such, it is also a tool that can aid eco-social policymaking to prioritize decisions and seek synergies between choices made. This research will present the Hungarian Degrowth Doughnut and use it as a case study when applied to the aims and expected impacts of Hungary's operational National Clean Development Strategy. We will illustrate the degrowth-relevant priorities and assess the adequacy of the responses proposed by the Strategy, providing a critical analysis of the national policy options. Behind such climate and sustainability strategies are always a wealth of important value choices and moral considerations. Is there a safe and just operating space in the minds of the Hungarian policymakers? To what extent, if at all, are the fundamental principles of post-growth theories incorporated into a Hungarian sustainability strategy? We believe that a case study like this can also provide inspiration for further practical application of the Degrowth Doughnut elsewhere.
In: Society and economy: journal of the Corvinus University of Budapest, Band 43, Heft 4, S. 314-330
ISSN: 1588-970X
AbstractIt is now becoming widely accepted that our economy has reached the limits both in terms of the carrying capacity of our planet and in terms of bringing real social justice to the table. Degrowth is a research area that aims to transcend mainstream approaches. While moving beyond the growth paradigm would entail serious changes in all areas of social life and Degrowth research extends into most of them, the transformation of sports is not among them. Neither is Degrowth a recognised concept among those who deal with sports. The participatory backcasting research introduced in this paper attempts to fill this void. In the backcasting project, master students of sports economics envisioned the sustainable future of sports and identified potential intervention steps that lead towards such normative states. This paper describes the results and assesses those elements that aim for strong sustainability. The results show that relocalisation and the sharing economy are the most accepted Degrowth concepts in a normative scenario on sustainable sports in this group. At the same time, the paper offers frameworks of thoughts for those who want to move beyond the slogans of sustainability either as responsible citizens or in positions related to the world of sports.
In: Systems research and behavioral science: the official journal of the International Federation for Systems Research, Band 33, Heft 4, S. 496-514
ISSN: 1099-1743
The complexity of sustainability issues prompts both science and policy‐making to broaden their methodologies in finding solutions to problems of environmental, social and economic sustainability. In the realms of post‐normal science, quests to find adequate answers to everyday challenges happen in an issue‐driven, policy‐oriented manner where the issue of involving the widest possible range of stakeholders is of utmost importance. Participatory systems mapping is a new type of participatory technique, which has emerged in the last few years. In such a process, participants jointly devise diagrams on a topical issue and develop policy recommendations. The paper discusses an experiment applying this method concerning the issue of sustainable consumption. The authors point out that systems mapping has many significant features that can enrich participatory methodologies. However, the participatory potential of systems mapping might be limited because it can be demanding for groups with lower levels of knowledge capital. Copyright © 2015 John Wiley & Sons, Ltd.
In: Futures, Band 51, S. 19-30
In: Futures: the journal of policy, planning and futures studies, Band 51, S. 19-30
ISSN: 0016-3287
In: Socio.hu: társadalomtudományi szemle : social science review, Band 3
ISSN: 2063-0468