Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z
Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Introduction -- The Goal of the Book -- Outline of the Book -- References -- Section I: Social Media in Everyday Life -- Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands on Social Media -- Motivations to Use Instagram and Snapchat -- Strategies to Engage Consumers through Social Media -- Research Methods -- Motivations to Use Instagram and Snapchat in Fashion Brand Publics -- Self-branding -- Fashion Inspiration -- Interaction with Fashion Brands on Instagram and Snapchat -- Conclusion -- References -- Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community -- Social Media and Digital Culture -- History of Dating and Matchmaking -- Tinder -- Tinder, Community, and Companionship -- Story 1 -- Story 2 -- Story 3 -- Conclusion -- References -- Chapter 3: Everything Is an App (Including Us): The Media Ecology of Generation Z -- Introduction -- Media Ecology -- Media Depictions of Generation Z -- Interview of Generation Z Members -- The Myth of Multitasking -- New Media Effects on Generation Z -- Smartphones -- Social Media -- Conclusion -- References -- Chapter 4: Millennials and the Gen Z in the Era of Social Media -- Who Are Millennials and Gen Z and What Are They Looking for? -- Use of the Media: Millennial versus Gen Z -- Digitalization and a New Type of Intelligence -- How to Engage the Two Generations -- Conclusion -- Notes -- References -- Section II: Millennials and Generation Z in Different Contexts -- Chapter 5: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College Students -- Introduction -- Who Am I and How Do I Communicate? -- Mary Z. Ashlock -- High Tech Creates Meaningful Experiences -- Yi Jasmine Wang -- I'm in Your Online Class, Too.