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The EU expansion: communicating shared sovereignty in the parliamentary elections
In: Frontiers in political communication Vol. 10
Handbook of political communication research
In: LEA's communication series
Handbook of political communication research
In: LEA's communication series
This volume brings together the major thrusts of contemporary research and theory in political communication. The approach stresses theoretical overviews and research synthesis with the goal of each chapter to provide an overview of the major lines of research, theory and findings for that topic.
The millennium election: communication in the 2000 campaign
In: Communication, media, and politics
Videostyle in presidential campaigns: style and content of televised political advertising
In: Praeger series in political communication
The electronic election: perspectives on the 1996 campaign communication
In: LEA's communication series
1973 - 1982
In: Political campaign communication: a bibliogr. and guide to the literature 2
Political Advertising as Political Marketing: A Retro-Forward Perspective
In: Journal of political marketing: political campaigns in the new millennium, Band 11, Heft 1-2, S. 29-53
ISSN: 1537-7865
Effects of Political Information in the 2000 Presidential Campaign: Comparing Traditional Television and Internet Exposure
In: American behavioral scientist: ABS, Band 46, Heft 5, S. 677-691
ISSN: 1552-3381
Growing use of the Internet in political campaigns raises questions about the relative impact of traditional media and the Internet on voters. This experimental study tested the effectiveness of exposure to advertising, debates, and news from the 2000 presidential campaign on television and via the Internet. Results suggested that Internet exposure resulted in higher evaluations for both Bush and Gore but that the debates were the only format in which substantial differences were observed. Traditional television and Internet exposures also resulted in differences in the stimulation of information seeking and political behaviors. However, the Internet did not demonstrate universal superiority over television in lessening levels of political cynicism.
Introduction
In: American behavioral scientist: ABS, Band 46, Heft 5, S. 585-587
ISSN: 0002-7642