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Working paper
The Estimation of Multinomial Probit Models: A New Calibration Algorithm
In: Transportation Science, Band 23, Heft No.4
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Working paper
Accounting for Voter Heterogeneity within and Across Districts with a Factor-Analytic Voter-Choice Model
In: Society for Political Methodology, 2006
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Statistical Data Fusion for Cross-Tabulation
In: Kamakura, Wagner A. and Wedel, Michel, Statistical Data Fusion for Cross-Tabulation, Journal of Marketing Research, Vol. 34, No. 4, pp 485-498, 1997
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Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products*
In: The journal of business, Band 76, Heft 2, S. 211-231
ISSN: 1537-5374
List augmentation with model based multiple imputation: a case study using a mixed‐outcome factor model
In: Statistica Neerlandica: journal of the Netherlands Society for Statistics and Operations Research, Band 57, Heft 1, S. 46-57
ISSN: 1467-9574
This study concerns list augmentation in direct marketing. List augmentation is a special case of missing data imputation. We review previous work on the mixed outcome factor model and apply it for the purpose of list augmentation. The model deals with both discrete and continuous variables and allows us to augment the data for all subjects in a company's transaction database with soft data collected in a survey among a sample of those subjects. We propose a bootstrap‐based imputation approach, which is appealing to use in combination with the factor model, since it allows one to include estimation uncertainty in the imputation procedure in a simple, yet adequate manner. We provide an empirical case study of the performance of the approach to a transaction data base of a bank.
Introduction to the Special Issue on Market Segmentation
In: Intern. J. of Research in Marketing 19 (2002) 181–183
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Country of Origin: A Competitive Advantage?
In: Intern. J. of Research in Marketing 16 1999. 255-267
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The Economic Worth of Celebrity Endorsers: An Event Study Analysis
In: Agrawal, Jagdish and Kamakura, Wagner A., The Economic Worth of Celebrity Endorsers: An Event Study Analysis, Journal of Marketing (1995).
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Value-System Segmentation: Exploring the Meaning of LOV
In: Journal of Consumer Research, Band 19, Heft 1
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A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
In: Journal of Marketing Research, Band XXVI (November 1989)
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Improving the Statistical Performance of Tracking Studies Based on Repeated Cross-Sections with Primary Dynamic Factor Analysis
In: Du, Rex and Wagner A Kamakura (2015) "Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis," International Journal of Research in Marketing, Forthcoming.
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