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"Scholars from eight countries provide a multifaceted international introduction to the workings, issues, and advancements of global communication. A new chapter analyzes the impact of platformization of the internet, and updated chapters discuss the latest technologies and events to connect students with the contemporary world"--

This eclectic and multicultural volume contains 17 papers, authored or co-authored by 25 scholars and doctoral students representing 11 countries. They discuss a wide range of global issues, including immigration, marginalization, identity, mass media, politics, social networking, education, digital media, advertising, and globalization. This book will be an excellent supplement to senior and graduate-level courses in international communication, cultural studies, mass media, journalism, global studies, political communication, intercultural communication, and related subjects.

Europe´s Future Is Digital -- The Digital Single Market -- The AVMSD REFIT and Review -- Copyright -- Digital Education -- Research and Media Convergence -- Media Freedom and Pluralism -- Conclusions -- Digital Sovereignty -- Contents -- List of Figures -- List of Tables -- 1: Introduction: Digital Transformation in a Global World -- Part I: Change Drivers -- 2: Idea and Politics of Communication in the Global Age -- 2.1 Idea and Reality of Communication -- 2.2 The Virtual Crowd as Political Factor -- 2.3 Conclusion: A Communication Order for the Twenty-First Century? -- 3: Making Media Management Research Matter -- 3.1 Industry Change -- 3.2 Defining Media Management -- 3.3 Why Is Media Management so Difficult? -- 3.4 Is Social Media the Game Changer? -- 3.5 Social Media, Alternatives to Commercial? -- 3.6 Finally, Does It Need a New Paradigm? -- References -- Part II: Media Innovation and Convergence -- 4: Is There a Need for a Convention to Supervising Digital Information? -- 5: Enlarging Participatory Communicative Spaces on Adolescents Sexual and Reproductive Health in Nigeria: A Look at New Media ... -- 5.1 Introduction -- 5.2 Conceptual Clarification -- 5.3 Adolescents -- 5.4 Reproductive and Sexual Health -- 5.5 Participatory Communication -- 5.6 A Look at the Reproductive Health Status of Nigerian Adolescents -- 5.7 Consequences of Unsafe Sexual Activity Among Nigerian Adolescents -- 5.8 Factors Influencing Adolescents Sexual Activity -- 5.9 Nigerian Media, Development Agencies and Reproductive Health Communication -- 5.10 New Media Technologies and Adolescents Sexual and Reproductive Health Communication -- 5.11 Engaging New Media Technologies in Enlarging Participatory Communicative Spaces on Adolescents Sexual and Reproductive He... -- 5.12 Conclusion -- References -- 6: Evaluation of a Distribution-Based Web Page Classification

Intro -- THE GLOBALIZATION OF CORPORATE MEDIA HEGEMONY -- Contents -- Acknowledgments -- PART I: Leading Media Hegemony in a Transnational World -- 1. Globalization, Media Hegemony, and Social Class by Lee Artz -- 2. Informational Technology and Transnational Networks: A World Systems Approach by Gerald Sussman -- 3. Without Ideology? Rethinking Hegemony in the Age of Transnational Media by Patrick D. Murphy -- PART II: Adjusting Hegemony in the Globalizing North -- 4. The "Battle in Seattle": U.S. Prestige Press Framing of Resistance to Globalization by Tamara Goeddertz and Marwan M. Kraidy -- 5. High Tech Hegemony: Transforming Canada's Capital into Silicon Valley North by Vincent Mosco and Patricia Mazepa -- 6. Britain and the Economy of Ignorance by Arun Kundnani -- 7. "Sábado Gigante (Giant Saturday)" and the Cultural Homogenization of Spanish-Speaking People by Martha I. Chew Sánchez, Janet M. Cramer, and Leonel Prieto -- 8. Television and Hegemony in Brazil by Joseph Straubhaar and Antonio La Pastina -- 9. Privatization of Radio and Media Hegemony in Turkey by Ece Algan -- PART IV: Cultural Variations in Global Media Hegemony -- 10. Globalization and the Mass Media in Africa by Lyombe Eko -- 11. Media Hegemony and the Commercialization of Television in India: Implications to Social Class and Development Communication by Robbin D. Crabtree and Sheena Malhotra -- 12. MTV Asia: Localizing the Global Media by Stacey K. Sowards -- 13. Political and Sociocultural Implications of Hollywood Hegemony in the Korean Film Industry: Resistance, Assimilation, and Articulation by Eungjun Min -- PART V: Popular Resistance to Global Media Hegemony -- 14. Responses to Media Globalization in Caribbean Popular Cultures by W. F. Santiago-Valles -- 15. Radical Media and Globalization by John Downing -- Contributors -- Index -- A -- B -- C -- D -- E -- F -- G.

Combining case studies and critical analysis, this book examines how the electronic and print media's representation of cultural groups such as African-Americans, Asian-Americans, Native Americans, Latinos, and Chicanos contribute to the understanding (and misunderstanding) of this country's cultural experience.

"A diverse group of international scholars provides unique perspectives on contemporary global crises and their intersection with the media of public communication. Contributors draw upon a range of compelling theoretical frameworks and methodologies, situating each chapter in the wider literature within a nuanced and complex historical context"--

Intercultural and Cross-Cultural Communication (Findings and Conclusions)Ethical Communication as the Key Factor in Promoting Understanding; Social Script "Shopping" in Intercultural Communication; Part 3: Pragmatic Aspects of Communication; Creative Innovative University as a Centre of Transformation of Role, Status and Nucleus of Communication in Innovation-Based Economy and Society; The Impacts of Media Exposure to Political Trust and Social Trust; Dialogue; Metaphor in Political Discourse; Media Scandals.