Abstract Current research on the promotion of vocations focuses mainly on best practices of institutionalized vocational guidance as well as on individually constructed images of vocations. In contrast, this article deals with the question, how occupational associations – as collective actors – diffuse vocations and, thus, inscribe them into cultural memory. Based on the analysis of recruiting videos, the article identifies different promotion strategies, and sheds light on different thought patterns and exclusive mechanisms.
Abstract What strategies do parents adopt when it comes to realizing the aspirations they have for their children's educational career? Drawing on a longitudinal and intergenerational mixed-method study, we explore the complex interplay between children's educational pathways and parental educational aspirations and strategies. We focus on parents of modest social status (with and without migration background) whose children's educational trajectories have developed successfully.