The digital potlatch: The uses of uselessness in the digital economy
In: New media & society: an international and interdisciplinary forum for the examination of the social dynamics of media and information change, Band 21, Heft 9, S. 1947-1966
ISSN: 1461-7315
Drawing on the century-long preoccupation with premodern or "primitive" economic forms that has shaped the social sciences, this essay argues that the political economy of social networking platforms is structured like a potlatch. Understanding this structure and its dynamics is indispensable for grasping the social, economic and cultural preconditions and implications of communicative capitalism.