Suchergebnisse

This study aims to: (1) Learn how the processing of cashew products in the home industry (2) Learn what strategies are implemented to increase sales of cashew products in the home industry. This research has been conducted since January 2019. The population in this study is the whole cashew home industry. Sampling is done by "Proportional Random Sampling". The samples in this study were 4 cashew home industries from 8 respondents. Primary data collection is done through direct interviews using questionnaires. The variables to be examined are the condition of the company including the condition of the company's external and internal environment which includes strengths, weaknesses, opportunities, and threats, as well as marketing variables such as products, prices, places promotion and distribution. Data is processed using SWOT analysis. The results of this study indicate that (1) The processing process of cashew products has 7 stages of management, while the stages are the raw material for cashew spindles, drying, skin cleavage, pruning cashew seeds, removal of the epidermis, drying (drying), packaging; (2) The home industry implements a strategy to support the diversification strategy, which means that the home industry in the contingent district is in a very good position to further develop the business, but does not demand the possibility of being alert to the existing threats. Marketing strategies that need to be applied to home industries in the Kontunaga District are to improve product quality, strengthen cooperation with the government, maintain good relations with consumers, improve the quality of human resources at the operational level, increase product promotion and distribution, market segmentation to be able to maintain and expand existing markets, creating new designs so that consumers have many choices and increasing production and marketing cooperation between similar business actors.

Southeast Sulawesi is a region that rich in various agricultural products including cocoa commodities which are widely known to foreign countries. Southeast Sulawesi is divided into two regions, namely the land divided into nine and the islands divided into eight administrative regions. Muna is the Southeast Sulawesi archipelago rich in various agricultural products, especially from sugar palm plants. Specifically, palm sugar is abundant in Mabodo with a plant density of 30m2 so that it has the potential to develop various diversified products. The technology transfer applied to PPTTG activities was a method or process of palm sugar processing into organic crystal sugar. The purpose of the PPTTG was to apply appropriate technology through the stages of Participatory Rural Appraisal (PRA), participatory Technology Development, community development, Persuasive to Educational. To maintain the existence of PPTTG in Mabodo Village, product assistance was carried out such as design and registration of trademark IPRs, packaging. Packaging of product distribution licenses and product socialization to local government stakeholders. In this activity, it can be seen that all the women who are members of "Kelompok Usaha Nira Sejahtera Mabodo" have been skilled in crystallizing of the roomie manually or with crystallizers. This success has opened the gap for the presence of new MSME centers that produce a variety of palm-based diversified products. Eventhough their entrepreneurial spirit was intrigued through their curiosity to process other parts of the sugar palm plant into food products or crafts of high economic value that will sustain the family economy. The sustainability of the technology and products of PPTTG activities requires evaluation and assistance for the next few years that can bring Mabodo Village to become the Aren Tourism Area.