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The monograph is devoted to topical issues of developing the concept of integration of management and marketing policy for the development of green investment in enterprises. Numerous modern and traditional methods were used in the research, namely: Google Trends tools, Ward agglomeration hierarchical clustering, principal components method, correlation analysis; modified least-squares methods FMOLS and DOLS; content analysis and Fishburne's method; model PLS-PM. The conclusions and hypotheses were confirmed by empirical conclusions using Stata 12 / SE and EViews10. The monograph assesses the level of integrity of the marketing policy of an environmentally responsible enterprise, using content analysis. In addition, the author confirmed the hypothesis that the use of greenwashing reduces the company's green brand and leads to significant financial and reputational losses. The author has developed a system of principles for green investment management and supplemented it with such specific principles as collaboration (reflecting the characteristics of green investment stakeholder management); dissemination (chain reaction of the appearance of overt/covert socio-ecological-economic effects); convergence (complementarity of green investments, the convergence of goals and methods of green investment).
The monograph substantiates the specific features of the complex of green investment marketing and the typology of green investment marketing strategies of green investment marketing. The author proposes the concept of 8P marketing of green investments, which takes into account the convergence of basic elements of green and traditional marketing, modern transformations in commodity, credit, and stock markets in accordance with the concept of sustainable development, promising trends in eco-oriented consumer and investment needs. It is proved that the growth of trading on the stock exchange in the country is accompanied by the development of the green investment market and increasing the attractiveness of the company among stakeholders. This monograph can be useful for company management, government, students, faculty, researchers, and graduate students.

Keywords: corporate green investment practices, green investment, sustainable development.

This article has improved the approach for assessing the level of effectiveness of state regulation in the process of economic restructuring, considering its environmental factor. The proposed approach is based on the adaptation of the Kubin and Stern models by constructing a nonlinear econometric model of the dependence of expenditures logarithm on the implementation of reforms (considering the environmental factor) from the integral indicators: Dynamic shifts, Inclusiveness, Sustainable Development, Adjustment and Worldwide Governance Indicator (WGI). The WGI Kaufman and Krau Index is calculated on the basis of the application of the UCM approach as a general characteristic of the following components: publicity and accountability; political stability and lack of pressure, the effectiveness of the government; quality of regulation, the rule of law, control over corruption.

This article has improved the approach for assessing the level of effectiveness of state regulation in the process of economic restructuring, considering its environmental factor. The proposed approach is based on the adaptation of the Kubin and Stern models by constructing a nonlinear econometric model of the dependence of expenditures logarithm on the implementation of reforms (considering the environmental factor) from the integral indicators: Dynamic shifts, Inclusiveness, Sustainable Development, Adjustment and Worldwide Governance Indicator (WGI). The WGI Kaufman and Krau Index is calculated on the basis of the application of the UCM approach as a general characteristic of the following components: publicity and accountability; political stability and lack of pressure, the effectiveness of the government; quality of regulation, the rule of law, control over corruption.

This article has improved the approach for assessing the level of effectiveness of state regulation in the process of economic restructuring, considering its environmental factor. The proposed approach is based on the adaptation of the Kubin and Stern models by constructing a nonlinear econometric model of the dependence of expenditures logarithm on the implementation of reforms (considering the environmental factor) from the integral indicators: Dynamic shifts, Inclusiveness, Sustainable Development, Adjustment and Worldwide Governance Indicator (WGI). The WGI Kaufman and Krau Index is calculated on the basis of the application of the UCM approach as a general characteristic of the following components: publicity and accountability; political stability and lack of pressure, the effectiveness of the government; quality of regulation, the rule of law, control over corruption.

This article has improved the approach for assessing the level of effectiveness of state regulation in the process of economic restructuring, considering its environmental factor. The proposed approach is based on the adaptation of the Kubin and Stern models by constructing a nonlinear econometric model of the dependence of expenditures logarithm on the implementation of reforms (considering the environmental factor) from the integral indicators: Dynamic shifts, Inclusiveness, Sustainable Development, Adjustment and Worldwide Governance Indicator (WGI). The WGI Kaufman and Krau Index is calculated on the basis of the application of the UCM approach as a general characteristic of the following components: publicity and accountability; political stability and lack of pressure, the effectiveness of the government; quality of regulation, the rule of law, control over corruption.

Rapid economic reforms and proper GDP growth in China has affected the regional development of Chinese provinces. This study aims to estimate the degree of economic and environmental disparities within Chinese provinces for developing policy recommendations of regional transformation. The reduced log-linear specification of endogenous growth model is used for the estimation of convergence rates within Chinese provinces. The empirical results prove that an increase of 1% in GDP per capita basic year reduces the economic growth rate by 0.1% in the reference year. Thus, the ratio of the average per capita income in the wealthiest group to poorest provinces accounted for the factor 9.6 in 1995 and factor 4.1 in the year 2015, which means a reduction of disproportionate development. Environmental convergence trends were also found and less polluted provinces eventually increase emissions at higher rates than the initially polluted ones. With the pass of time, all provinces do move to the same steady state in environmental parameters. The speed of the economic and environmental convergence in China provinces is rather slow, and the economic growth was achieved by great sacrifices of an environment, since all provinces are striving to the same steady state in terms of pollution increase. The industrialized regions due to the presence of significant financial resources should pay more attention to the protection of the environment using all the available economic potential. At the same time, both initially poor provinces and rich have to develop more profoundly agriculture, tourism, recreation, and other environmentally friendly industries to improve economic performance.