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This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization; international retail marketing strategies in the global retail industry; retail marketing strategies and internationalization; the challenges of retail marketing strategies in the fashion retail industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector. The improved retail profits are within reach with the purposeful retail marketing strategies. Brand management means defining the brand, positioning the brand, and delivering the brand. The literature review analysis provides both practitioners and researchers an important understanding about retail marketing strategies and brand management in the global retail industry.

This article reviews the literature in the search for the multifaceted applications of data mining (DM), business intelligence (BI), and knowledge management (KM). The literature review highlights the overviews of DM, BI, and KM; the practical applications of DM, BI, and KM; and the prospects of DM, BI, and KM in terms of marketing, business, human resources, and manufacturing. DM plays a key role in organizing huge amount of data and condensing it into valuable information. BI involves the delivery and integration of relevant and useful business information in an organization. KM allows companies to manage a system of core competencies in order to maximize business opportunities and minimize the risk of losing business opportunities. The findings present valuable insights and further understanding of the way in which DM, BI, and KM efforts should be focused.

The objective of this article is to review the adoption of cloud computing in global supply chain. The literature review describes the overviews of cloud computing and supply chain management (SCM); the emerging trends of cloud computing in global supply chain; and the adoption of cloud computing in global supply chain. The findings suggest that cloud-based supply chain represents a network of interconnected organizations in the cloud computing area involved in the provision of products and services required by customers. The advent of cloud computing services as well as their steady improvement in such areas as security and reliability make these solutions a logical choice for executives in the supply chain organizations who require the latest innovations, functionality, and efficiency as well as cost effectiveness.