In this paper fundamental information concerning the designing and conducting of comparative experiments, as methods which are able to be employed in the field of media studies, will be successively delineated. On the basis of the large-scale online experiment conducted in 15 countries in 2017, the assessment of the populist message impact as well as methodological challenges to such a project will be presented. We discuss challenges and lessons learnt from this type of research design.
Celem artykułu jest przedstawienie ewolucji populizmu w Polsce przy użyciu dwóch przykładów partii politycznych: "Samoobrony" Andrzeja Leppera (była to partia populistyczna, która uzyskała największe poparcie w pierwszej dekadzie XXI wieku) oraz ruchu "Kukiz'15" – czarnego konia ostatnich wyborów parlamentarnych. Oba te ugrupowania znakomicie ilustrują demagogię charakterystyczną dla populizmu, związaną z afirmacją narodu, która z kolei nie byłaby możliwa bez anty establishmentowej postawy przywódców politycznych i elektoratu. Porównanie tych dwóch przykładów umożliwiło nam monitorowanie przemian zachodzących w ugrupowaniach populistycznych w ciągu ostatnich kilku lat, zwłaszcza w czasach gdy Internet służy jako podstawowy środek komunikacji. W artykule zaprezentowano kolejno alternatywne konceptualizacje idei populizmu, a później – korzystając ze schematu N. Baara (2009) i danych drugorzędnych i podstawowych (dane uzyskane w internetowym poradniku wyborczym "Barometr Wyborczy"), oraz publikacji prasowych – zarysowano różnorodne powiązania występujące między obydwoma ugrupowaniami, co pozwoliło w rezultacie określić nowe, ciekawe cechy populizmu. ; The goal of this paper is to present the evolution of populism in Poland using the examples of two political parties: the "Samoobrona" ("Self-Defense") political party of Andrzej Lepper (a populist party which garnered most support in the first decade of the 21st century) and the "Kukiz '15" movement – the dark horse of the last Polish parliamentary elections. Both of these groups superbly illustrate the demagogy characteristic of populism, linked with an affirmation of the people (nation) which in turn would not be possible without the anti-establishment stance of the political leaders and the electorate. A comparison of these two examples allows us to monitor the transformations occurring in populist groups over the last few years, especially in the age where the Internet is employed as a vital means of communication. The paper presents the alternative conceptualizations of the idea of populism, and moves on to employ the N. Baar scheme (2009) and secondary and primary data (data obtained from the "Barometr Wyborczy" voting advisory application), and press releases to draft various types of correspondence between these two cases, which makes it possible to identify new, interesting characteristics of populism.
The goal of this paper is to present the evolution of populism in Poland using the examples of two political parties: the "Samoobrona" ("Self-Defense") political party of Andrzej Lepper (a populist party which garnered most support in the first decade of the 21st century) and the "Kukiz '15" movement – the dark horse of the last Polish parliamentary elections. Both of these groups superbly illustrate the demagogy characteristic of populism, linked with an affirmation of the people (nation) which in turn would not be possible without the anti-establishment stance of the political leaders and the electorate. A comparison of these two examples al- lows us to monitor the transformations occurring in populist groups over the last few years, especially in the age where the Internet is employed as a vital means of communication. The paper presents the alternative conceptualizations of the idea of populism, and moves on to employ the N. Baar scheme (2009) and secondary and primary data (data obtained from the "Barometr Wyborczy" voting advisory application), and press releases to draft various types of correspondence between these two cases, which makes it possible to identify new, interesting characteristics of populism. ; Celem artykułu jest przedstawienie ewolucji populizmu w Polsce przy użyciu dwóch przykładów partii politycznych: "Samoobrony" Andrzeja Leppera (była to partia populistyczna, która uzyskała największe poparcie w pierwszej dekadzie XXI wieku) oraz ruchu "Kukiz'15" – czarnego konia ostatnich wyborów parlamentarnych. Oba te ugrupowania znakomicie ilustrują demagogię charakterystyczną dla populizmu, związaną z afirmacją narodu, która z kolei nie byłaby możliwa bez anty-establishmentowej postawy przywódców politycznych i elektoratu. Porównanie tych dwóch przykładów umożliwiło nam monitorowanie przemian zachodzących w ugrupowaniach populistycznych w ciągu ostatnich kilku lat, zwłaszcza w czasach gdy Internet służy jako podstawowy środek komunikacji. W artykule zaprezentowano kolejno alternatywne konceptualizacje idei populizmu, a później – korzystając ze schematu N. Baara (2009) i danych drugorzędnych i podstawowych (dane uzyskane w internetowym poradniku wyborczym "Barometr Wyborczy"), oraz publikacji prasowych – zarysowano różnorodne powiązania występujące między obydwoma ugrupowaniami, co pozwoliło w rezultacie określić nowe, ciekawe cechy populizmu.
Memy interenetowe to zróżnicowane formy wizualne: od obrazka z błyskotliwym podpisem do różnorodnych grafik, ruchomych lub statycznych, często zawierających większe partie tekstu. Mem jako nośnik informacji jest formatem złożonym – wyczerpuje po części definicję gatunku dziennikarskiego. Analiza memów wymaga przemyślanej metodologii. W wypadku tego krótkiego, acz wieloaspektowego minigatunku niezbędne są mieszane metody badawcze. Warto przy tym pamiętać, że mem jako jednostka to nie tylko warstwa wizualna i słowna, ale również wachlarz narzędzi – możliwość oceny oraz skomentowania przez użytkowników.
Although populist communication has become pervasive throughout Europe, many important questions on its political consequences remain unanswered. First, previous research has neglected the differential effects of populist communication on the Left and Right. Second, internationally comparative studies are missing. Finally, previous research mostly studied attitudinal outcomes, neglecting behavioral effects. To address these key issues, this paper draws on a unique, extensive, and comparative experiment in sixteen European countries ( N = 15,412) to test the effects of populist communication on political engagement. The findings show that anti-elitist populism has the strongest mobilizing effects, and anti-immigrant messages have the strongest demobilizing effects. Moreover, national conditions such as the level of unemployment and the electoral success of the populist Left and Right condition the impact of populist communication. These findings provide important insights into the persuasiveness of populist messages spread throughout the European continent.
Although populist communication has become pervasive throughout Europe, many important questions on its political consequences remain unanswered. First, previous research has neglected the differential effects of populist communication on the Left and Right. Second, internationally comparative studies are missing. Finally, previous research mostly studied attitudinal outcomes, neglecting behavioral effects. To address these key issues, this paper draws on a unique, extensive, and comparative experiment in sixteen European countries (N = 15,412) to test the effects of populist communication on political engagement. The findings show that anti-elitist populism has the strongest mobilizing effects, and anti-immigrant messages have the strongest demobilizing effects. Moreover, national conditions such as the level of unemployment and the electoral success of the populist Left and Right condition the impact of populist communication. These findings provide important insights into the persuasiveness of populist messages spread throughout the European continent. ; info:eu-repo/semantics/publishedVersion
Although populist communication has become pervasive throughout Europe, many important questions on its political consequences remain unanswered. First, previous research has neglected the differential effects of populist communication on the Left and Right. Second, internationally comparative studies are missing. Finally, previous research mostly studied attitudinal outcomes, neglecting behavioral effects. To address these key issues, this paper draws on a unique, extensive, and comparative experiment in sixteen European countries (N = 15,412) to test the effects of populist communication on political engagement. The findings show that anti-elitist populism has the strongest mobilizing effects, and anti-immigrant messages have the strongest demobilizing effects. Moreover, national conditions such as the level of unemployment and the electoral success of the populist Left and Right condition the impact of populist communication. These findings provide important insights into the persuasiveness of populist messages spread throughout the European continent.
Although populist communication has become pervasive throughout Europe, many important questions on its political consequences remain unanswered. First, previous research has neglected the differential effects of populist communication on the Left and Right. Second, internationally comparative studies are missing. Finally, previous research mostly studied attitudinal outcomes, neglecting behavioral effects. To address these key issues, this paper draws on a unique, extensive, and comparative experiment in sixteen European countries (N = 15,412) to test the effects of populist communication on political engagement. The findings show that anti-elitist populism has the strongest mobilizing effects, and anti-immigrant messages have the strongest demobilizing effects. Moreover, national conditions such as the level of unemployment and the electoral success of the populist Left and Right condition the impact of populist communication. These findings provide important insights into the persuasiveness of populist messages spread throughout the European continent.
