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PurposeThe purpose of this paper is to validate the conceptual model that presents the determinants of Tier 2 consumer's online shopping attitude and the interrelationships among the constructs across the three Tier 2 cities in India.Design/methodology/approachThe paper uses survey-based data from three Tier 2 cities of North India – Kota, Agra and Jalandhar and uses a combination of statistical techniques to assess psychometric properties of the scales and conduct the measurement and structural invariance.FindingsThe findings of the paper reveals that technology readiness, consumer innovativeness, fondness for branded products and perceived brand unavailability act as determinants of online shopping attitude and there is a positive relationship between online shopping attitude and online purchase intention among Tier 2 consumers in India while perceived offline hedonic value do not have any significant impact.Research limitations/implicationsFuture researchers can use this model with additional confidence given its cross-segment robustness.Practical implicationsOnline marketers can use the antecedents identified in this study to develop and encourage positive online shopping attitude in small town India.Originality/valueThis research paper is the first one that investigated online shopping attitudes of Indian Tier 2 consumers. Importantly, it validated the determinants of online shopping attitude among Tier 2 consumers. National and international e-tailers aiming to develop and expand their operations to India now have the critical empirical verification concerned with the determinants of online shopping attitude and behaviour in India which would be meaningful to develop a sound marketing strategy.

PurposeThe primary purpose of this paper is to investigate empirically the impact of the internet on teenage childrens' roles in purchase decisions.Design/methodology/approachBased on a survey administered to 346 parent‐child dyads, regression analysis and ANOVA analysis were employed to analyze the impact of the internet on teenagers' influence on several purchase subdecisions related with purchase of high technology products and vacation planning in urban Indian households.FindingsResults indicate that teenage children in urban Indian households are significantly influenced by the internet, i.e. they perceive and disseminate consumption related information from the internet and, further, this influence is positively related to their role in family purchase decisions. Additionally, statistically significant differences were found on children's participation in decision making across the six subdecisions.Originality/valueThese results are important to academicians, researchers and practitioners because they show that the internet does act as a contemporary influence on consumer socialization of children and impacts the teenage child's participation in family which has been relatively unexplored.

Purpose– The purpose of this paper is to evaluate tourist destinations' image based on the attributes obtained from the extant literature using correspondence analysis.Design/methodology/approach– This study is aimed at measuring and illustrating destination image of tourism destinations perceived by domestic tourists. Five tourism destinations – Ooty, Shimla, Manali, Mussoorie and Mount Abu were selected as the subject of the study. Based on a representative sample of 800 respondents from the surveys across destinations, correspondence analysis was employed to illustrate an attribute based comparative analysis of the destination image of the tourist destinations.Findings– Findings reveal that the attribute natural attraction was positively perceived by respondents across all destinations and the attribute infrastructure emerged as an area in need of dire attention. Further, the most dominant attributes which marked destinations' positioning were – local cuisine and food outlets, hotels and restaurants, famous handicraft and parking facilities.Research limitations/implications– The findings of this study need to be integrated with qualitative studies to explore the underlying reasons for the perceived destination image.Practical implications– These results provide direction to policy makers and practitioners to visualize their destinations' competitive standing relative to their competitors' strengths and weaknesses. This tourist-derived intelligence presents an opportunity to take advantage of its current position, or if necessary, optimally reposition itself.Originality/value– This paper documents research that was the first to systematically capture and comparatively illustrate the destination image of Indian tourist destinations.