Suchergebnisse

The dissertation consists of five interrelated research papers which together investigate the role of individual values in the consumption of online media content. The first paper describes the situations in which reliance on individual values, as against to political attitudes or political beliefs used in past research, can contribute to the selective media exposure and echo chamber research. Papers 2 and 3 investigate how values motivate interest in the Olympic media coverage. Papers 4 and 5 investigate whether people prefer media content that communicates their values in daily life.

In modern Russia, the Olympic Games are associated with nationalism. However, an opportunity to experience nationalistic pride may not be the only reason for people to like the event. The philosophy of Olympism portrays sport as an instrument to promote universal solidarity and internationalism, which could also be at the centre of peoples' preferences. Moreover, the longstanding sportive past of the USSR may have resulted in a perception of the event as something that is valued as a tradition. This study tests which of these facets dominate the perception of the Olympic Games among Russians. We operationalize the three facets through the conceptually relevant values of Power, Universalism, and Tradition and use a survey (N = 421) to test how values of people relate to their attitudes towards the Olympics. The results show that preferences based on nationalism, Olympism, and Tradition coexist and attract people with different value priorities.

Abstract. Congruence between own and reference group values promotes life satisfaction. Does this effect extend to value congruence with others with whom one does not interact but who share socio-demographic characteristics? We constructed 36 socio-demographic categories in a representative Russian national sample (N = 961). Correlations of individuals' values with the mean value of their category indexed value congruence. Both a meta-analysis across the constructed groups and an individual level regression analysis confirmed a positive value congruence – life satisfaction effect. This effect held even when controlling for age, gender, education, religiosity, region, religion, and the 19 values on which the congruence score was based. Self-direction-action values moderated the effect: it was stronger the less important independence of action was to individuals.