Suchergebnisse

AbstractImmigrants experience adversity and hardship in a new environment. These experiences negatively affect their psychological well-being. Online support forums are preferred channels to seek and receive social support for mental health issues. Accordingly, this study analyzed online support forums for Chinese and Korean immigrant women, focusing on different types of mental health problems, support-seeking strategies used, social support received and the relationships between them. Asian immigrant women with mental health problems primarily sought social support by sharing their personal experiences and received informational support "most". Informational support was most frequently offered for depression, anxiety disorder, and personality disorder, but emotional support was most frequently provided for impulse control. While informational support was most commonly offered with requests for information, emotional support was most repeatedly reported for statements of extreme behavior.

This study intended to develop a reliable and valid measure of organizational crisis responsibility that could be uniquely applied to public relations research. The three-dimensional measure was constructed using rigorous two-step pilot tests and a nationwide panel full administration survey. The constructed measures were further refined using exploratory and confirmatory factor analysis, and resulted in a twelve-item scale, consisting of three items for intentionality, three items for locality, and six items for accountability. The confirmatory factor analysis was used to test the hypothesized factor structure and confirmed that the dimensions of the scale had reliable and valid factor structure.

Abstract
After the Covid-19 vaccination started, social media users created an enormous amount of content on the vaccines. Especially in the early stages of vaccination, people searched and watched YouTube videos sharing personal experiences after getting the vaccines (i.e., vaccine review videos), usually titled "I got the COVID-19 vaccine." Few studies have examined the characteristics and impacts of vaccine review videos on viewers' responses (e.g., likes, dislikes, comments). This study investigates the content of, and reactions to, the most-viewed Covid-19 vaccine review videos on YouTube, based on the social communication framework. A quantitative content analysis of 148 vaccine review videos revealed their unique characteristics, including source expertise, message valence, narration, and topics. Most of the videos had a positive tone, with some urging vaccination and showing pro-vaccine attitudes. Furthermore, source expertise and hybrid message types (messages conveyed in narrative and informative ways) were not significantly related to positive responses. Rather, non-expert videos received more positive responses. The findings concern the public opinions surrounding new vaccines, including related concerns and attitudes. Given the positive tone of the content, vaccine review content made by diverse groups can be encouraged by public health institutions regardless of the creators' expertise.

This study was designed to determine universal ethical values by examining ethics codes of public relations firms in the United States and South Korea. The contents of 1, 969 ethical statements (1, 891 United States and 78 Korea) were reviewed. "Respect to clients" and "expertise" were the most frequently mentioned values, and "honesty" and "openness" were the ethical values least frequently mentioned in statements in both countries. Statements showed similar patterns in both countries, though they were more often aimed at promoting the agencies' services to attract future clients, rather than presenting legitimate ethical values.

Having observed the proliferation of corporate stealth campaigns employing parody videos on YouTube, we attempted to examine the effectiveness of refutational preemption in providing viewers with ability to detect unduly manipulative intent and in conferring viewer resistance to the influence of the campaign. We also compared the relative efficacy of the inoculation pretreatment to post-hoc refutation. Results showed that subjects who received a preemptive inoculation message were better able to detect unduly manipulative intent in a parody video, were more resistant to altering their original attitudes toward the issue, and demonstrated less favorable attitudes toward the sponsor of the parody video than did their counterparts in the control group.

This research was designed to develop reliable and valid measures of the outcomes of quality relationships. Hon and J. E. Grunig's extended scales for four relationship dimensions were tested using multiple-item measurement procedures as suggested. The constructed measures were refined further using exploratory and confirmatory factor analysis. Causal linkages among relationship quality indicators were also tested. The developed measures and the model can be used to better understand a public's perceptions of its relationship with an organization, thus helping organizations better understand how to cultivate and sustain these relationships.

AbstractInstructing and adjusting information is required to protect stakeholders during a crisis. However, it is unwise to assume that people, especially young adults, automatically follow the information once it is provided. Using a 2 (interactivity: low [email] vs. high [mobile app]) × 2 (vividness: low [text‐only] vs. high [infographic]) between‐subject lab experiment, this study found that infographics were effective in improving self‐efficacy, proxy efficacy, and trust in the organization. In addition, an interaction was observed between interactivity and vividness on participants' intention to follow instructing and adjusting information. The findings of this study provide evidence of the advantage of using infographics during a crisis.

Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past fourteen years across four disciplines. Findings exhibit a definite increasing number of social-media-related studies. This indicates that social media have gained incremental attention among scholars, and who have, in turn, been responding and keeping pace with the increased usage and impact of this new medium. The authors suggest that future scholarly endeavors emphasize prospective aspects of social media, foreseeing applications and technological progress and elaborating theory.

This collection provides a comprehensive examination of the growth of the Korean media and communications industry in recent decades. The contributors analyze such topics as the Korean Wave, newspapers, broadcast television, film, gaming, and new communications technologies.