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This study explores the relationship between attribute agenda setting and public opinion of political candidates. Specifically, media salience of presidential candidate attributes across five national elections is compared to public opinion data measuring perceived candidate salience and the strength of public attitudes regarding candidates. Findings suggest that media salience of attributes is strongly linked with strengthened attitudes and is moderately linked with perceived candidate salience. The implications of the findings are also discussed.

This study explores the relationship between attribute agenda setting & public opinion of political candidates. Specifically, media salience of presidential candidate attributes across five national elections is compared to public opinion data measuring perceived candidate salience & the strength of public attitudes regarding candidates. Findings suggest that media salience of attributes is strongly linked with strengthened attitudes & is moderately linked with perceived candidate salience. The implications of the findings are also discussed. 6 Tables, 6 Figures, 83 References. [Reprinted by permission of Sage Publications Inc., copyright 2005 by the President and the Fellows of Harvard College.]

The use of interactivity as a variable in empirical investigations has dramatically increased with the emergence of new communication channels such as the world wide web. Though many scholars have employed the concept in analyses, theoretical and operational definitions are exceedingly scattered and incoherent. Accordingly, the purpose of this project is to engender a detailed explication of interactivity that could bring some consensus to how the concept should be theoretically and operationally defined. Following Chaffee's (1991) framework for concept explication, we generate new theoretical and operational definitions that may be central to future work in this area. In particular, we suggest that interactivity is both a media and psychological factor that varies across communication technologies, communication contexts, and people's perceptions.

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science.

Objective The etiology of active parenting remains almost entirely unexplored in political socialization. Applying ecological and dialectic perspectives, we propose a model of developmental provocation to capture contributions of youth to a politicization of parenting during campaigns. Methods Parent-youth dyads in Arizona, Colorado, and Florida were interviewed across two election cycles. Adolescent respondents were juniors and seniors during a midterm campaign, and old enough to vote during the subsequent presidential election. Results Youth news attention, opposition to U.S. military involvement, and first-time voting contributed to conditional change in active political parenting across campaigns, and these activities were more consequential than corresponding behaviors of parents. Conclusions Parenting is not driven primarily by political expertise readily available and deployed in family interaction; of greater consequence is the observable development of youth. A child's potential for political growth is thereby ingrained in an evolving relationship that periodically demands more and more from parents. Adapted from the source document.

ObjectiveThe etiology of active parenting remains almost entirely unexplored in political socialization. Applying ecological and dialectic perspectives, we propose a model of developmental provocation to capture contributions of youth to a politicization of parenting during campaigns.MethodsParent‐youth dyads in Arizona, Colorado, and Florida were interviewed across two election cycles. Adolescent respondents were juniors and seniors during a midterm campaign, and old enough to vote during the subsequent presidential election.ResultsYouth news attention, opposition to U.S. military involvement, and first‐time voting contributed to conditional change in active political parenting across campaigns, and these activities were more consequential than corresponding behaviors of parents.ConclusionsParenting is not driven primarily by political expertise readily available and deployed in family interaction; of greater consequence is the observable development of youth. A child's potential for political growth is thereby ingrained in an evolving relationship that periodically demands more and more from parents.

"This chapter reviews research on strategic political communication in election campaigns, which still is a rather fragmented field despite its Jong tradition. To structure this area of study, the authors propose a descriptive model integrating different types of actors, modes, goals and arenas of political campaigning and campaign communication. They describe and explain long-term changes in campaign practices and communication patterns and critically reflect on the Americanization- and modernization-thesis as the two most prominent theoretical explanations for those changes. In addition, key trends in contemporary campaign communication as well as deficits of current campaign studies are discussed. To remedy those deficiencies the authors call for more longitudinal and comparative research as well as a comprehensive theoretical framework to guide future research." (publisher's description)

"This chapter reflects on political public relations. It first characterizes political public relations as a central component of political communication by political actors. Moreover, the chapter argues that political public relations are not only about communication and involve a wider group of stakeholders such as lobby groups, think tanks, and party donors. The chapter then gives an overview of the literature on political public relations and defines it by suggesting a continuum of stakeholder engagement. Furthermore, several domains of political public relations are discussed in detail, i.e. news management and agenda building, issues management, event management, crisis management, assessment in political public relations, and digital communication. Finally, the authors call for a more systematic application of public relations theories and concepts that have seldom or never been applied in the context of political public relations." (publisher's description)

This study examines the role of agenda setting in affecting voter turnout using panel data of adolescents in Arizona, Florida, and Colorado from 2002 and 2004. Specifically, a model is developed probing the multiple influences of interactive civic instruction, media attention, and discussion on the following sequence of outcomes: perceived issue importance, opinion strength, political ideology, and finally voter turnout. The results suggest that agenda setting serves as a critical intrinsic process in political socialization contributing to the crystallization of political predispositions, which lead to electoral participation. The implications of the findings are discussed.

An emergent culture of youth activism suggests the need to examine a fundamental question about political learning. Does formal education function primarily to engender compliance or does instruction foster differentiation, and perhaps defiance, in political identity construction? We draw on data from a 3-year panel study of high school students. Results support a theoretical model in which schools prompt discussion in families and peer groups. The flow of interpersonal influence in the two spheres share common steps but can be thought of as parallel staircases to divergent orientations, with families promoting compliant voting and peer groups fostering activism.

This study examined the consequences of agenda-setting effects for attitudes toward political figures during the 1996 presidential election. In particular, guided by the literature from agenda setting, attitude strength, and the hierarchy of effects, the analysis tested hypotheses about the relationships among media coverage, public salience, and the strength of public attitudes regarding a set of 11 political figures. The findings indicate that increased media attention to political figures is correlated with higher levels of public salience and attitude strength. In addition, multivariate tests showed that one dimension of attitude strength, dispersion of opinions, mediated the relationship between media coverage and public salience. The implications of the results are also discussed.