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During the COVID-19 pandemic, Norwegian health authorities provided citizens with advice, information about the disease and recommendations to take the COVID-19 vaccine. One of their tools was information videos shared on their official Facebook pages. Through the lens of the rhetorical situation, this article investigates these videos' role as part of the Norwegian health authorities' rhetorical response. During a constantly changing pandemic, governments continuously meet new challenges and must adjust their strategies. The various phases of the pandemic and the different rhetorical situations require different responses. We examine how the Norwegian health authorities use information videos to respond to these varying rhetorical situations during the COVID-19 pandemic and what characterizes their visual rhetoric. We show that during a lasting crisis such as the corona pandemic, different phases recur, allowing us to establish some general rhetorical situations. The responses to the situations are part of an ongoing process of rhetoric on the COVID-19 pandemic. Our analyses find that informative videos often use graphic imagery, are longer and use a direct address from authorities to citizen and thus serve a directive function. Persuasive videos are shorter, have less direct voice-over and tend to serve a more expressive function. Still, despite their variation in content and form, the videos share one type of main rhetorical strategy that we call invitation to appreciate. The main appeal in most of the videos is somewhere in-between deference and participation, or sometimes both at the same time. Instead of direct requests, they camouflage the direct appeal for compliance with the measures through filmic strategies in order not to compel acceptance but to invite appreciation. The videos present the citizens with scenarios and position them as apparently free to decide for themselves. In this way the rhetoric of the information films works as invitations to appreciate and adopt certain attitudes and behaviours.

This is a qualitative text-analytic study of the discursive representations of anti-immigration positions in Scandinavian press 1970–2016. Our study shows how immigration critics textually are estranged and constituted as an other throughout the period. We examine how three main categories of immigration critics are estranged: extremists, populist politicians, and critical citizens. Within these categories, we find manifest estrangement through demonizing and ridiculing. We call this category of rhetorical work for conspicuous estrangement. However, we also find more subtle hints of illegitimacy or alienation in the portrayals. We call this category of rhetorical work of marginalization for inconspicuous estrangement. While other studies have argued that such forms of soft oppression may prepare the ground for forms of hard oppression and increased marginalizing, our study demonstrates that representations instead move toward legitimation, indicating a normalization of populist politics and anti-immigration attitudes in Scandinavia. Our findings thus support research arguing that a mainstreaming of the radical right has occurred.

Rhetorical research in the three Scandinavian countries has made contributions to the study of political communication, representing approaches that are not often found in research coming from the social sciences or from more systemic, theory-based orientations. Rhetoric, both as an ancient tradition and as a modern discipline, tends to emphasise close study of actual pieces of communication – verbal, visual, or otherwise. This rarely leads to quantitative, generalisable findings, but instead to observations and conceptualisations of phenomena – which may then be studied from quantitative and empirical angles. Often, rhetorical studies will have a normative tilt, based on notions of democracy, deliberation, and the public sphere – often with an eye for malfunctions and possible remedies. A growing literature of studies in Sweden, Denmark, and Norway tend to share some of these characteristics. At the same time, rhetorical scholars in Scandinavia recognise the value of empirical observation and have made contributions of their own in that regard, for example, in the field of reception studies.

1 Introduction: The Case for Speechwriting -- 2 Speechmaking in the 21st Century -- 3 The Beginning of Speechwriting -- 4 Research and Theory on Speechwriting -- 5 The Rhetorical Canons of Speechwriting -- 6 Genres of Speechwriting -- 7 How Speeches are Written -- 8 Characterizing the Speaker -- 9 Writing for the Ear -- 10 Writing for the Eye: Pictures, Visions, and PowerPoint -- 11 The Ethics of Speechwriting -- 12 The Functions of Speechwriting in Contemporary Society -- 13 The General Steps in the Speechwriting Process

Worldwide, there is a rising demand for thoroughly screened, high-quality fecal microbiota transplantation (FMT) products that can be obtained at a reasonable cost. In the light of this evolving therapeutic area of the intestinal microbiota, both private and public stool banks have emerged. However, some of the larger difficulties when establishing stool banks are caused by the absence of or international disagreement on regulation and legislative formalities. In this context, the establishment of a stool bank within a nonprofit blood and tissue transplant service has several advantages. Especially, this setting can ensure that every step of the donation process, laboratory handling, and donor-traceability is in agreement with the current expert guidelines and meets the requirements of the European Union's regulative directives on human cells and tissues. Although safety and documentation are the top priority of the stool bank setup presented here, cost-effectiveness of the production is possible due to a high donor screening success rate and the knowhow, infrastructure, facilities, personnel, and laboratory- and quality-management systems that were already in place. Overall, our experience is that a centralized, nonprofit, blood and tissue transplant service is an ideal and safe facility to run a stool bank of high quality FMT products that are based on stool donations from volunteer, unpaid, healthy, blood donors.

Background: Faecal microbiota transplantation (FMT) is an emerging treatment modality, but its current clinical use and organisation are unknown. We aimed to describe the clinical use, conduct, and potential for FMT in Europe. Methods: We invited all hospital-based FMT centres within the European Council member states to answer a web-based questionnaire covering their clinical activities, organisation, and regulation of FMT in 2019. Responders were identified from trials registered at clinicaltrials.gov and from the United European Gastroenterology (UEG) working group for stool banking and FMT. Findings: In 2019, 31 FMT centres from 17 countries reported a total of 1,874 (median 25, quartile 10.64) FMT procedures; 1,077 (57%) with Clostridioides difficile infection (CDI) as indication, 791 (42%) with experimental indications, and 6 (0.3%) unaccounted for. Adjusted to population size, 0.257 per 100,000 population received FMT for CDI and 0-189 per 100,000 population for experimental indications. With estimated 12,400 (6,100-8,500) annual cases of multiple, recurrent CDI and indication for FMT in Europe, the current European FMT activity covers approximately 10% of the patients with indication. The participating centres demonstrated high safety standards and adherence to international consensus guidelines. Formal or informal regulation from health authorities was present at 21 (68%) centres. Interpretation: FMT is a widespread routine treatment for multiple, recurrent CDI and an experimental treatment. Embedded within hospital settings, FMT centres operate with high standards across Europe to provide safe FMT. A significant gap in FMT coverage suggests the need to raise clinical awareness and increase the FMT activity in Europe by at least 10-fold to meet the true, indicated need. (C) 2021 The Authors. Published by Elsevier Ltd. ; Funding Agencies|NordForsk under the Nordic Council; Innovation Fund Denmark [8056-00006B]; NIHR Academic Clinical Lectureship [CL-2019-21-002]; NIHR Imperial Biomedical Research Centre (BRC) based at Impe-rial College Healthcare NHS Trust and Imperial College London