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In article the complex assessment of the market of milk and molokoprodukt including allocation of positive and negative trends of development is given.

The analysis of a condition of the dairy industry it was carried out according to Rosstat and FCS. The author considers that decrease in consumption against the background of the stagnating income of households, and with another — rather strong differentiation on extent of saturation is characteristic of the dairy market.

The pursued protectionist agrarian policy provides to domestic agricultural producers of preference, providing development of the dairy industry. However, growth rates are insufficient. For fundamental change of a situation in the industry it is necessary to expand the list of restrictive measures and also to apply the measures of state regulation focused on increase in productivity of work, implementation of innovative technologies, ensuring the principles of the healthy competition, etc.

In article the complex assessment of modern policy of import substitution in the sphere of the agrofood market based on balance of its positive and negative effects is given. According to Rosstat and the Federal Customs Service the complex dynamic analysis of the meat and dairy markets in the context of key indicators — the price, import, export is carried out. Relationships of cause and effect of change of a condition of the food market in connection with introduction of economic sanctions are revealed. The conclusion that the policy of import substitution has to consider the potential risks and threats connected as with the possible accompanying growth of the food prices and deterioration of the food status of the least provided groups of the population, and with technical and technological dependence of domestic agricultural production on a foreign market is drawn. The main directions in which programs of support and stimulation are necessary are formulated.