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The author in this article raises the topical issue of loneliness. The focus on this phenomenon is linked to the instability and uncertainty of the current sociocultural situation in a rapidly globalizing world. The changes that are taking place in the political, social, cultural and economic spheres of a State, as well as in the world as a whole, have an impact on the structure of interpersonal communication and identity.The author points out that in the 20th century the phenomenon of loneliness is seen through the lens of "extreme situation", in both atheistic and religious existentialism. And in religious existentialism, the loneliness of man in the "extreme situation" is a prerequisite for understanding God as a transcensency, whereas in atheistic terms, the attempt to realize leads to the conclusion of the absurdity of human existence and entails the isolation of man, feeling alone. The article shows that today's realities make it imperative for the individual to mobilize all resources in order to develop adaptive capacities corresponding to a constantly evolving world. But not everyone is capable of accepting previously unfamiliar living conditions. There are many who feel the pain of losing the ties that were important to them, who feel the agony of not being able to acquire new ones, even though they are urgently needed. The text defines a single person as a subject of communication who experiences difficulties in social interaction. The author also shows that loneliness affects an individual in the following way: it can both distort a person's perception of social action and have a positive effect on the individual, contributing to serious spiritual development.The author concludes that loneliness, being a key point of dissatisfaction with oneself and oneself (the position in society), can be an impulse for the need to analyse internal experiences, to understand life's problems and eventually to understand its place in the world.

Gaming practice is today the cutting edge of the formation of the future society, the period of global digital transformation of which can be fixed by the moment of total public involvement in digital reality in 2016, when augmented digital reality was massively introduced. Thus, completing the period of post-post-modernity, the expression of which was a person who is at a loss, and not in front of the "brave new world", but in front of the elusive old one. To date, the grounds for forecasts have been accumulated, the way for which, the authors of the presented article will try to open with this material.The authors argue that the most striking manifestations of the effects of digitalization affecting social reality hide the totality of their influence on many aspects of everyday life. The hidden restructuring of social practices that comes with every multiplayer game released comes through the game world of involved players and business structures that use the psychological, tactical, strategic achievements of the developers for their own commercial purposes. Will the gamification of social practices become a new "bottleneck" for civilization or will we be able to integrate a humanitarian approach and humanistic expertise into strategic control centers for the development of digital technologies.