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The article is devoted to the conceptualizing of the image-symbol of the Arctic and the Russian North, from the standpoint of the spiritual and civilizational identity of Russia, of the search for the national idea, the reconstruction of the historical memory of the people, the value-semantic interaction of generations. From the point of view of the commemorative theory and concept of memory places, the main metaphysical characteristics of the circumpolar region, its cultural-symbolic constants are determined. The process of forming a heroic narrative and canonic discourse about heroic acts in the polar regions in the Soviet period of the development of the Arctic is considered. The necessity of developing of integrated paradigm of knowledge about the Arctic in social science and humanities, as well as the actualizing of the symbolic and ideological value of the Arctic and the North for modern Russia in a new socio-historical context is emphasized.

The purpose of the research: development of mechanisms for optimizing the quality management system of education at various levels in the digital environment based on methods of working with big data.