Suchergebnisse

From political practitioners' point of view the pre-election campaign publicity is a complicated political phenomenon and at the same time the process built upon the rules of political communication that fulfills a number of consistent functions during campaign. Among these functions are: political party, new election bloc or separate candidate's name identification; election bloc and can didate's im age building; election platform identification, issue development and exploitation; campaign messages symbolization and advertising as well as others. The author came to the conclusion that these types of factors in most cases motivate voter choices in elections in Ukraine.

The article reviews pragmatic, conservative, radical, idealistic, neutral, critical, and vulgar-managerial worldview approaches to the interpretation of public relations' social role in a society wide-familiar within the theory and practice of Western countries. Sharing the American scholar James Grunig's and his colleagues' point of view on the normative theory of ethical PR, the author shows that only in case of the practical application of symmetrical (ideal) model of communication between organizations and publics, the social institute of public relations may overcome an utilitarian approach to ethics and become more effective and socially responsible. The author comes to the conclusion that application of such a symmetrical model of public relations in Ukraine will promote the democratic development and creation of a civil society in this country.

Analyzing American publications dealing with the concept of excellent public relations, the authors trace the development of organizational culture and its connection with societal culture, as well as an alyze theoretical and methodological issues of corporate culture and its impact on public relations in an organization. Special attention is paid to some ways in which professional PR departments can be come the source of progressive counter cultures inside the organization capable of changing a prevailing culture in the organization to make it more excellent.