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The modern deflationary phenomena in the western and global economy are attributed to the fact that currently it is at the downward phase of the fifth long K-wave. Deflation has always been typical for the depressive periods in economy; presently it also manifests itself as the world economy has turned global, yet it lacks any control mechanisms. The authors suppose that a new economic crisis will break out in the western economy in the second half of 2018–2019 and that the depressive and deflationary trends will continue for another number of years.

This paper presents the results of a study of the links between the gender gap in life expectancy, on the one hand, and differences in value attitudes towards a healthy lifestyle between men and women, on the other.