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In this study, we shed light on the relationship between the production processes in televised football in Poland and representations of race/ethnicity. Previous research has extensively explored representations of race/ethnicity in mediated sports texts, but there remains a gap in understanding the production processes and their connection to these representations, particularly in contexts beyond the Anglosphere. In order to address this gap, in this study we conducted interviews with football media professionals and conducted field visits at football media organizations in Poland. Our findings reveal that football media professionals employ various discursive strategies when giving meaning to racial/ethnic diversity in televised football and within the football media workplace, which occasionally incorporate stereotypes. Generally, football media professionals took a color-evasive stance, and argued that they do not speak through racial/ethnic stereotypes in their work. Critical reflections on the production process are also hindered by the everyday practices and dominant working cultures in the football media office, which is constructed and maintained by media professionals as a predominantly White and masculine space. We contextualize these findings in light of previous studies on race/ethnicity in sport media, and the complex discourses surrounding Whiteness in the Polish context.