The article reveals the contradictory tendencies of ethnopolitical life in Ukraine at the beginning of the XXIst century, the destabilizing infl uence of the Russian Federation on the south-eastern regions in order to slow down the European vector of the country's movement. The features of interethnic relations in the Western regions of Ukraine, external and internal factors of the manifestations of separatism and the spread of ideas for the autonomy of areas of compact residence of national minorities are singled out. The author traces the causal relationships in the ethno-political sphere in the time-past-modern measurement. It was determined that ethnopolitical relations in Ukraine in the early 2000's were characterized by the absence of a state conception of ethnic policy. This opened up foreign policy paths to infl uence the national minorities of the border regions by neighboring states, stimulated the appearance of a number of destructive political organizations that spread the ideas of separatism in the south-eastern regions of Ukraine, in the Crimean peninsula and Transcarpathia. Under the infl uence of Russian propaganda, the local population of the South-East, the Crimea, was an easy prey to ideologues of the «Russian world», who declared Ukraine as «an unnatural state education» doomed to a quick death.
The subject of the study is the organisational, economic and marketing aspects of the development of the electronic (digital) economy and e-commerce as the most promising segment of modern markets in the context of restrictions on direct contacts and movement of people due to measures to combat the COVID-19 pandemic and personal safety. The purpose of the article is to study the organisational, economic and marketing aspects of the development of the electronic (digital) economy and e-commerce as the most promising segment of modern markets in the context of restrictions on direct contacts and movement of people due to measures to combat the COVID-19 pandemic and personal security. The methodological basis of the article is based on the following methods: system-structural analysis and synthesis (in determining the set of factors of influence and its level on the electronic economy and commerce; determining the composition and structure of the digital economy and e-commerce); historical and monographic (in identifying the stages of development and territorial spread of e-commerce); statistical and economic (for establishing and analysing quantitative indicators of the status, trends and prospects of e-commerce development). Results of the article. As a result of the research, it was found that the following are of the greatest importance in the modern digital economy: digitalisation of business processes and organisational structure of enterprises with a view to their optimisation; digitalisation of document flow; and e-commerce. The latter is an independent and most progressive segment of the consumer market. The author identifies the main factors influencing the development of the electronic economy and, in particular, e-commerce; its main components and features of work in the online network; identifies the benefits and problems for organisations, employees and consumers. The scale, trends and prospects for the development of e-commerce are determined on the basis of analysis and synthesis, evaluation and diagnostics of quantitative indicators. Field of application of results. The results of the article can be used by representatives of small businesses that carry out e-commerce or plan to develop it; scientists, teachers and students of higher education institutions. Conclusions. Prospects for the development of e-commerce are associated with the promotion of the following areas and the use of the following tools: improving the institutional support for e-commerce and security (especially personal data) of its participants; involvement of marketing strategies based on their specificity in the online environment; establishing comprehensive aspects of behavioural economics and behavioural finance to monitor and predict and increase demand and form product offers; promotion of mobile commerce through the global.
The article examines and analyzes the state structures of Soviet Ukraine in the 20s and 30s of the twentieth century, which were responsible for the organization, support and control in the field of culture and science of the country. In line with the postmodern transformations of this chronological segment, the system of state structures and their influence on the activities of semi-independent scientific organizations have been reconstructed. In view of postmodernism as a philosophical current, the nonviolent resistance of the scientific intelligentsia to proletarian culture, forced by the Soviet nomenklatura with a mass, uncompromising character, is revealed. The political processes around state structures and scientific organizations are reproduced in historical retrospect. The activity of scientific organizations of the above historical period is investigated and an attempt is made to reproduce their organizational and social network. The article proves that the evolution of modern society is due to the complex influence of a set of important trends and factors that determine the progressive development of its economic, political, social and spiritual spheres. The relevance of the study is due to modern transformation processes in a post-communist society focused on democratic, liberal European values. With the spread and development of liberal views in Ukrainian society, we are increasingly seeing the emergence of private scientific institutions, which are the prototypes of scientific organizations of the previous century. As a result, their internal activities and connections with other organizations are of great interest today, not only among scientists, but also among business representatives. This necessitates a more in-depth development of this problem, taking into account the evolution of the theory and practice of social and public administration of various forms of ownership of organizations and enterprises.
