This qualitative research was conducted by mining the client's behavior by using the theory and method of base mining and database. For this reason, 15 customer theories were applied through Twitter, telegrams and interviews with 10 bank managers from the province of Kurdistan. The compilation of the first topics was done during the coding process and the categories were obtained. Then, in the coding step of the base, the link between the coding paradigms was determined; In the step of selective coding, all the coding paradigms are explained. Compared with previous research, it can be found that the current model eliminates defects of the previous model and offers a complete picture of effective terms on the behavior of the banking client and, finally, offers a model of customer behavior in private and government banks.Customer' behavior, Social Media, Theory Mining Method, Database, Data Mining.
This qualitative research was conducted by mining the client's behavior by using the theory and method of base mining and database. For this reason, 15 customer theories were applied through Twitter, telegrams and interviews with 10 bank managers from the province of Kurdistan. The compilation of the first topics was done during the coding process and the categories were obtained. Then, in the coding step of the base, the link between the coding paradigms was determined; In the step of selective coding, all the coding paradigms are explained. Compared with previous research, it can be found that the current model eliminates defects of the previous model and offers a complete picture of effective terms on the behavior of the banking client and, finally, offers a model of customer behavior in private and government banks ; Esta investigación cualitativa se realizó mediante la minería del comportamiento del cliente mediante el uso de la teoría y el método de minería de base y base de datos. Por esta razón, se aplicaron 15 teorías del cliente a través de Twitter, telegramas y entrevistas con 10 gerentes de bancos de la provincia de Kurdistán. La recopilación de los primeros temas se realizó durante el proceso de codificación y se obtuvieron las categorías. Luego, en el paso de codificación de la base, se determinó el vínculo entre los paradigmas de codificación; en el paso de codificación selectiva, se explican todos los paradigmas de codificación. En comparación con investigaciones anteriores, se puede encontrar que el modelo actual elimina defectos del modelo anterior y ofrece una imagen completa de términos efectivos sobre el comportamiento del cliente bancario y, finalmente, ofrece un modelo de comportamiento del cliente en bancos privados y gubernamentales. ; Esta pesquisa qualitativa foi realizada por meio da mineração do comportamento do cliente, utilizando a teoria e o método de mineração de base e banco de dados. Por esta razão, 15 teorias de clientes foram aplicadas através do Twitter, telegramas e entrevistas com 10 gerentes de bancos da província do Curdistão. A compilação dos primeiros tópicos foi feita durante o processo de codificação e as categoriasforam obtidas. Então, na etapa de codificação da base, foi determinada a ligação entre os paradigmas de codificação; Na etapa de codificação seletiva, todos os paradigmas de codificação são explicados. Comparado com pesquisas anteriores, pode-se constatar que o modelo atual elimina defeitos do modelo anterior e oferece um quadro completo de termos efetivos sobre o comportamento do cliente bancário e, finalmente, oferece um modelo de comportamento do cliente em bancos privados e governamentais.
