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AbstractAbstract ‐ The paper deals with an original analytical approach (a holistic, systemic one) to the quality of business operations of an enterprise. It consists of an economic estimation of success and its components, which is supported by the reputation of the enterprise; both are consequences of its behavior of a permanent concern. The key components and variables of success are: efficiency (productivity, cost effectiveness), effectiveness (competitive marketability, flexibility). Reputation depends on orderliness (relations inside enterprise, creativity) and credibility (capability and reliability plus public and societal relations). Its motors are the entrepreneurship and entrepreneurships. The idea is presented in a figure and elaborated in a table, accompanied by explanations in text. It has been developed for decades and recently published in the author's new book (1992) on Enterprise‐s policy (in Slovenian). In this paper some refinements are made.