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Protected designations of origin (PDO) and Protected geographical indications (PGI) in the European Union have been recognized through a sound legal framework for more than three decades. We are recently witnessing an increased number of amendments to the product specifications of registered PDO/PGI. This paper aims to understand how PDO/PGI for the fruit and vegetables product class have evolved. Until December 31, 2018, there were 379 PDO/PGI registered under the fruit and vegetables product class and 81 amendments approved. We designed a coding guideline to: i) analyze all the amendments to the product specifications ; ii) identify the type of rules that were modified ; iii) find out whether the amendments resulted in more flexible or more restrictive rules, and iv) the respective justifications given by producers. We designed a database to manage all the information. Overall, amendments brought more flexible rules (parti­ ; cu­ ; larly in Italy and Spain), while France showed a more diversified situation. Concerning the justifications stated by producers for amending the product specification, market changes, available new technology, and strengthening product quality were the most important, while environmental concerns were less relevant. Then, we in-depth analyzed the amendments that were explicitly justified with environmental reasons. The analysis showed only a light movement towards more environment-friendly rules, although environ­ ; mental justifications were often used &ldquo ; indirectly&rdquo ; as a means to achieve better marketing competi­ ; tive­ ; ness, meeting new market demand and reducing production costs. These results seem consistent with previous studies, which indicated market forces as a primary motivation to amend product specifications.