Whiteness as a Strategic Rhetoric
Examines the discursive space of "white" in late-20th-century discourses, drawing on open-ended survey data from 350 US college students & interviews with participants in sporting events attended primarily by whites. Mapping the discursive territory of whiteness is the initial step in the process of revealing whiteness as a rhetorical construction. The unquestioned center space assumed by whites in US culture is explored, along with the cultural construction of whiteness & the mechanical functioning of the assemblage of whiteness that depends on strategic rhetoric to preserve its center position. Six strategies of the discourse of whiteness are identified, & the relation between these strategies & power is examined, along with their ability to consider oppression without referencing the oppressive class. Meanings behind resistance to labels, the imbalance between discourse on gender & discourse on whiteness, & effects of the discursive space of whiteness on social structure are discussed. 42 References. J. Lindroth