Question wording and reports of survey results: the case of Louis Harris and associates and Aetna Life and Casualty
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 53, Heft Spring 89
ISSN: 0033-362X
When reporting marginal distributions of responses to attitude questions, survey researchers should report findings using the exact wordings of the questions that were asked. Describes a recent case in which this was not done. (RSM)