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This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book's central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analyses of Islamic State of Iraq and Syria (ISIS) propagandist magazines, as well as looking at the group's online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorist groups. This book will be of interest to students of terrorism studies, radicalisation, and propaganda, communication , and security studies.

"This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book's central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analysis of ISIS propagandist magazines as well as looking at the group's online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorism groups. This book will be of interest to students of terrorism studies, radicalisation, propaganda studies, communication studies, and security studies"--

AbstractScholars have long tracked how the USSR, a laboratory of social engineering, was deeply informed by local readings of Marxist social theory. Why, then, in recent years, have so many historical and anthropological studies of Russia excluded "Marxist" from the list of main descriptors, or optics, through which they view their material? In this essay, I argue that in much contemporary scholarship Marxism and its many afterlives have evidenced a kind of blind spot, reducing Marxism to "just" an ideology. I assert that rediscovering the presence of Marxism in Russia as a Gramscian hegemonic process and a vernacular that emerged among "laymen" can help us understand how a wide range of Russians continue to make sense of their worlds today. Drawing on several years of research in the city of Perm, I interpret everyday conversations among middle-age urbanites about morality, and demonstrate how this rediscovery of Marxism can elucidate what things matter for Russians today, and how. If social scientists proceed by acknowledging that "professional" and "lay" social knowledge increasingly share sources of "theoretical" inspiration, then we face a range of narrative challenges.

International acts that preceded the establishment and determined the need for the existence of the United Nations are presented. Information about principles, goals and bodies of the UN is given. Attention is focused on the importance of the UN in history and its role on the modern political stage of the world