Suchergebnisse

"As a continent, Africa occupies nearly a quarter of the world's land area and is home for one-seventh of its population. But a large proportion of the people, especially those living in Sub-Sahara Africa (SSA), are mired in abject poverty. Recent years, however, have witnessed some positive developments. Six of the world's ten fastest-growing economies in 2010 were from there. But their growth has failed to translate into job creation and inclusive development. This experience has encouraged a renewed search for a sustainable economic development model for the sub-continent. Private Enterprise-Led Development in Sub-Saharan Africa provides a novel theoretical and conceptual model to guide research into Africa's economic development. It endorses the view that private enterprise-led growth will help reduce poverty since it strengthens individuals' capacity to care for themselves and their families. It also argues for an emphasis on soft economics (i.e. the human side of economic activities) and introduces human capability development as a new theoretical framework for understanding and studying economic growth and development. "--

Environmental issues and macro marketing -- Section A: Environment -- Foreign aid on economic growth in Africa : does its effect vary from low to middle-income countries? / Aye Mengistu Alemu and Jin-Sang Lee -- Fishing in dangerous waters? : how narratives of "piracy" and "security" shaped development initiatives in the Somaliland fishery sector / Amanda M°ller Rasmussen and Stig Jensen -- Section b: marketing -- Stimulation of entrepreneurship in African markets using cluster theory / Jens Graff -- Social marketing and health care / George Tesar -- Business to business marketing implications for smaller enterprises in Africa / George Tesar -- Micro marketing -- Section A: Finance -- ICT facilitated financial service deliveries in Africa / John Kuada -- Mobile transactions : a powerful channel to drive financial inclusion evidence from Kenya : M-PESA model / Mario Testa and Marco Pellicano -- The mobile money revolution / Jan-Erik Jaensson -- Financing behavior of entrepreneurial ventures in Tanzania / Tumsifu Elly -- Section B: Consumption -- Advancing water purification technology & delivery in Africa / Steven W. Anderson -- Understanding consumer buying behavior in Africa / John Kuada and Andreea Bujac -- Factors determining the rise of modern food retailing in East Africa : evidence from Tanzania / Felix Adamu Nandonde and John Kuada -- Agriculture -- Understanding the role of business development services in developing agribusiness SMEs in Tanzania / Lola-Bona Vincent Lema and Daniel Wilson Ndyetabula -- The role of ICT products in agricultural and agribusiness value chain development in Tanzania : the case of tanga fresh limited (TFL) / Abdallah Mmeta, Anna Temu, and Daniel Ndyetabula -- Fruit drying process to enhance agricultural productivity in sub-Sahara Africa / Hassimi Traore -- Integration -- Bibliography -- Webpages -- Index