Buch(elektronisch)#12016Proceedings of the International Scientific Conference of Business Economics Management and Marketing: (ISCOBEMM) 2016Kuchynková, Ladislava; Částek, Ondřej; Odehnalová, Pavla; International Scientific Conference of Business Economics Management and MarketingKuchynková, Ladislava; Částek, Ondřej; Odehnalová, Pavla; International Scientific Conference of Business Economics Management and Marketing