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Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today's era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle. The "always on" consumer has ushered in an era of customer engagement. In developed countries, online commerce offers limitless ease and variety for customers, while in developing countries e-commerce and e-finance provides access for millions of people to formal banking channels and also to empower them. Companies are merging their online and offline business models. While data is being used to analyze and track customers, at the same time it raises a worrying question--does this constant peering into customers' lives has limits? Will it result in a consumer utopia or a privacy nightmare? This book helps understand how consumers and companies are changing, leading to profound changes in marketing.

Main objective of study was comparative analysis of Laser Land Levelling (LLL) vis-a-vis Conventional Land Levelling (CLL) in terms of resource use efficiency. Regression analysis along with economic concept of marginal value productivity (MVP) and marginal factor cost (MFC) were used to analyse resource use. Six variables were used to regress yield. The results of the study revealed that highest resource use efficiency were obtained in case of seed, while it was observed lowest in case fertilizers under laser land levelling (LLL) in paddy. Whereas, under conventional land levelling (CLL), highest resource use efficiency was found to be in case of labour while least resource use efficiency was obtained in irrigation. Similarly, in case of wheat highest and lowest resource use efficiency under laser land levelling technology were observed in inputs viz: seed and plant protection chemicals, respectively while, under conventional land levelling it was for inputs like labour and seed, respectively. Hence, study highlighted the strength of resource conservation potential of laser land levelling technology. Two variables i.e. irrigation and fertilizer impacted significantly with the adoption of laser land levelling, validated the outcomes of study by difference between MVP and MFC for these two particular inputs were found to be positive and close to zero indicated efficient utilizations of these resources. Hence, it is suggested that adoption of laser land levelling should be promoted on wider scale to tap its resource conservation potential.

"The COVID-19 pandemic has disrupted supply chains and corporations must devise and realign their policies and strategies accordingly, to stay competitive in this dynamic situation. This book provides tools to cope with such a scenario and to make appropriate decisions to come out unscathed. Making Complex Decisions Towards Revamping Supply Chains Amid COVID-19 Breakout presents the tools and technologies to revamp supply chains from the challenges due to the COVID-19 pandemic. The book includes case studies along with historical perspectives for guidance. It explores the supply chain post-COVID-19, discusses the future scenarios of new and emerging supply chains, and describes various MCDM tools used to make complex decisions so companies can stay ahead. The book will also offer domain experts' opinions and views to help organizations formulate real-time strategies. This book is written for researchers, professionals, and undergraduate and postgraduate students to provide an evidence-based cause, effect, and solution after the COVID-19 disaster"--

Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index

Proactively plan and manage innovation in your business while keeping operations safe and secure. This book provides a framework and practices to help you safeguard customer information, prevent unauthorized access, and protect your brand and assets. Securing company operations is a board-level discussion. Across all industries, companies are pouring millions of dollars into taming cybercrime and other related security crime. Achieving and Sustaining Secured Business Operations presents a holistic approach looking top down, bottom up, and sideways. The end goal is to achieve and sustain a safe environment to conduct secured business operations while continuously innovating for competitive advantage. What You'll Learn: Discover why security, specifically secured business operations, needs to be part of business planning and oversight by design and not left to technologists to make the business case Determine what you can do in your role and in your organization to drive and implement integration and improvements in planning and managing secured business operations in conjunction with other business planning and management activities Choose ways in which progress toward achieving and sustaining secured business operations can be measured Understand best practices for organizing, planning, architecting, governing, monitoring, and managing secured business operations Create a framework, including methods and tools for operationalizing assessment, planning, and ongoing management of secured business operations Use cases and potential case studies for various industries and business models.