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In analyzing the nature of power and control on the web, The Digital Frontier is a great read for readers, scholars, activists and students inspired by the utopian dream of a truly representative global digital network that its founders imagined the web to be.

This essay advances the concept of ritualized nationalism in order to understand the rise of right wing populism in India. It analyzes Narendra Modi's strategy of assigning tasks and seeking sacrifices from citizens in the name of nation building to understand how it has helped make nationalism a pervasive phenomenon that is unprecedented in India's history. The essay utilizes the theory of rituals to claim that the prescribed formats of Modi's tasks and assignments allow those actions to be distinct and mark the doer as "nationalists" in the digital domain as opposed to those not participating. This has further helped foster and inculcate a nationalistic subject who emerges from the ritual of completing the assigned tasks and publicizing its evidence on social media as an agent who embodies the jingoistic and muscular form of nationalism prevalent in India today. By showing how this process plays out across a series of assigned tasks and sacrifices during Modi's era, the essay hopes to both add to explanations about the rise of right wing nationalism in India while also showing that each global iteration of populist nationalism has a distinct trajectory and motivation.

Frontmatter -- Contents -- Foreword -- Introduction -- Part I Frameworks and Methods -- 1 Platform Studies -- 2 Productive Ambivalence, Economies of Visibility, and the Political Potential of Feminist YouTubers -- 3 Affect and Autoethnography in Social Media Research -- 4 A Semio- discursive Analysis of Spanish- Speaking BookTubers -- 5 Critical Media Industry Studies The Case of Chinese Livestreaming -- Part II Genres and Communities -- 6 Video Gameplay Commentary Immersive Research in Participatory Cu -- 7 Value, Service, and Precarity among Instagram Content Creators -- 8 Toy Unboxing Creator Communities -- 9 Beyond the Nation Cultural Regions in South Asia's Online Video Communities -- 10 Creativity and Dissent in Arab Creator Culture -- Part III Industries and Governance -- 11 Wanghong Liminal Chinese Creative Labor -- 12 Content Creators and the Field of Advertising -- 13 The Political Economy of Sponsored Content and Social Media Entertainment Production -- 14 Creator Rights and Governance -- Acknowledgments -- About the Contributors -- Index