Suchergebnisse

Relevance of the research topic. Changes in legislation and regulation aimed at supporting digital transformation are creating new opportunities for businesses. Ukrainian enterprises need modernization and adaptation to modern conditions of competitive business. Digital technologies are a powerful tool for increasing the efficiency and competitiveness of enterprises. Ukraine's integration into Euro-Atlantic structures, such as the European Union and NATO, creates new opportunities and requires enterprises to meet standards and requirements. All this creates a basis for discussing the impact of Euro-Atlantic integration on digital modernization. Formulation of the problem. Ukraine, like other countries, faces the need to modernize its business in conditions of deep changes in the world economy. This modernization includes the transition to digital transformation, which is an urgent strategic goal for many Ukrainian enterprises. The implementation of digital technologies and processes confronts enterprises with numerous challenges and problematic issues. Analysis of recent research and publications. In general, this problem attracts considerable attention of both Ukrainian and foreign researchers. They explore various aspects of business digitalization and examine its impact on enterprise modernization in the context of Euro-Atlantic integration. However, the task of further research may be the integration and generalization of the results, the development of specific recommendations for Ukrainian enterprises and the determination of optimal strategies for their development. Selection of unexplored parts of the general problem. The interaction of digital technologies and Euro-Atlantic European integration at the level of individual enterprises and industries, as well as the analysis of practical examples of the implementation of digital initiatives in small businesses, have not been sufficiently studied. Additional research is needed to study cyber security issues, the development of financial models for enterprises, the study of ethical issues related to the collection and processing of data in the digital environment, as well as the impact of Euro-Atlantic integration on legislation in this field. Problem statement, research goals. The research is aimed at studying the impact of Euro-Atlantic integration on the process of digitization of Ukrainian enterprises, as well as determining the key factors that influence this process. The article aims to contribute to the understanding and effective use of opportunities that open up to Ukrainian enterprises due to integration with Euro-Atlantic structures in the context of business digitalization. Methodology of the study. Complex of scientific abstraction, theoretical comparative analysis and synthesis of own innovative ideas. Presentation of the main material (results of work). An overview of the degree of use of digital technologies in Ukrainian business was conducted, including statistical data, the level of infrastructure and the activity of enterprises in this direction. The influence of Euro-Atlantic integration processes on the development of digital technologies in Ukraine is analyzed, in particular in the context of the harmonization of legislation and ensuring access to European markets. Key factors affecting the successful implementation of digital projects in Ukraine and obstacles that may arise in this process have been identified. Based on the obtained results, recommendations were formulated for Ukrainian enterprises and state bodies on issues of speeding up the process of digitization and Euro-Atlantic integration. In conclusion, the main conclusions of the study are given, indicating the relevance and importance of further measures for the development of Ukrainian business in the context of digital modernization and integration with Euro-Atlantic structures. Field of application of results. Training of applicants in the specialty 073 "Management" with medium and long-term strategic vision. Conclusions in accordance with the article. Digitization opens up new opportunities for small and medium-sized enterprises to develop and carry out international operations. However, it also creates challenges in securing investment and training. The development of the digital market in Ukraine promotes the emergence of new innovations and creative services. The digital market in Ukraine is connected with Euro-Atlantic integration through harmonization and increasing the competitiveness of Ukrainian enterprises on European markets. The key technologies of digital transformation in Ukraine include Internet of Things (IoT), blockchain, artificial intelligence, virtual reality, etc. These technologies directly affect the development of business in Ukraine. A SWOT analysis allows you to track the strengths and weaknesses of a business in the context of digitalization, as well as identify opportunities and threats in the market. PEST analysis examines political, economic, social and technological factors affecting business in the context of Euro-Atlantic integration and digital transformation. The digital economy is becoming an increasingly important component of Ukraine's GDP and contributes to the growth of national business and raising the standard of living of the population.

Relevance of the research topic. The development of market relations has generated a significant competitive tension almost in all spheres of business and all forms of entrepreneurship, which, in turn, implies the need to adjust the development strategy of enterprise to purposefully strengthen its competitive position in the internationalization of business, as well as to create and use sustainable strategic advantages in today's extremely competitive marketing environment. The enterprise management, understanding the complex modern conditions, should consider creation of specific strategic advantages and original international strategies, which will help form a powerful potential for further industrial and commercial development of the enterprise. Formulation of the problem. A large proportion of Ukrainian companies do not have the in-house experience of market behavior to actively compete with corporations in a global environment and with international companies which have spent decades perfecting their management skills as well as more experienced and successful international companies. More and more Ukrainian companies are experiencing increased competitive pressures. More than 25% of Ukrainian enterprises confirmed that the pressure from foreign companies is particularly strong [9]. Therefore, it is important to study from both theoretical and practical points of view the possibility of increasing the international competitiveness of the national economy, especially its subjects, by applying international business strategies, even for those enterprises that are not directly involved in foreign economic activity, but have to operate in an international competitive market. Selection of unexplored parts of the general problem. From this direction of research there is a large number of publications, however, we consider it expedient to deepen questions of formation of competitive behavior of subjects of management, namely creation of concrete strategic advantages and original international strategies which will help to form powerful potential of firm for the further industrial and commercial development in the current conditions of management. Setting the problem, the purpose is to investigate the directions of increasing the international competitiveness of enterprises and the use of international business strategies in the current environment and the postwar period. The method or methodology of the research. The article applies a combination of the following methods: generalization, descriptive, abstract-logical and method of systematization. Presenting main material. The formation of modern principles of competitive behavior of Ukrainian enterprises requires a comprehensive study of modern international business strategies and the possibility of their application in business practice. This is associated with the need to create a new competitive attitude and mechanism for the actual implementation of a certain set of tools to ensure that goods, enterprises and entire production sectors were internationally competitive. In fact, it is about creating a system of strategic and operational mutually coordinated decisions at the level of a product, enterprise, industry and country, aimed at improving the competitive status of domestic enterprises in the international market in modern economic conditions and in the post-war reconstruction period. Field of application of results. The results of the study can be used by scientists in the study of the problem of competitiveness management of enterprises. Modern business strategies in Ukraine are too weak compared to neighboring countries in Europe. It is necessary to actively strengthen and strengthen the competitive business strategies, taking into account the European perspective of Ukraine. Conclusions according to the article. A well thought out and properly formulated business strategy indicates the most effective and productive way to achieve the goal, offers the business a choice of promising and profitable activities, high demand for its products (services), usually unique and with a dominant market position among competitors. Each company develops its own strategy to ensure its stability and strategic vision for the future based on its goal and market characteristics.

Formulation of the problem. Intensification of foreign economic activity is a very important condition for the economic development of each country in the modern global environment. Currently, Ukraine's foreign economic activity has negative dynamics associated with full-scale Russian aggression. The most important task is to find ways to eliminate emerging political and economic problems; therefore, studying the peculiarities of Ukraine's foreign economic activity in the modern global environment is quite a relevant scientific and practical task. Analysis of recent research and publications. Today, there are a sufficient number of studies on the development of Ukraine's foreign economic activity in modern conditions that characterize the global environment. However, the challenges faced by the state in connection with the war started by Russia make it necessary to reconsider approaches to the study of foreign economic activity. Setting the task, the purpose of the study. Identifying the peculiarities of Ukraine's foreign economic activity in the modern global environment under the conditions of the Russian invasion. Method or methodology of research. General scientific (analysis and synthesis, system analysis, comparison) and specific research methods (sociological, morphological, graphic). Presentation of the main material (results of work). The article emphasizes the importance of foreign economic activity for the development of the country in the modern global environment. Current conditions regarding the implementation of foreign economic activity of Ukraine as one of the world's leading exporters of agricultural products are studied. The main trends of Ukraine's foreign trade against the background of a full-scale war with Russia are analyzed. The main areas of regulation of foreign economic activity in Ukraine in the conditions of war are determined. Field of application of results. Scientific studies of globalization and foreign economic activity, the educational process (in the preparation of the relevant sections of textbooks and tutorials for courses "International Economy", "Foreign Economic Activity"). Conclusions according to the article. Ukraine is one of the world's leading exporters of agricultural products and the food security of many countries of the world depends on Ukrainian exports. The results of military operations on the territory of Ukraine greatly affected its foreign economic activity, and this is most evident in the deterioration of foreign trade indicators. The structure of exports is dominated by products with low added value, and the difficulty of exporting them through seaports during the war caused a drop in export earnings. However, in connection with simplifying the access to the EU market, new prospects for the intensification of foreign economic activity are opening up for domestic enterprises.

Relevance of the research topic. Continuous expansion of virtual networks, digitalization of all processes, transformation of global technologies lead not only to the development of new types of economic relations, but also to the logical change of traditional types of business. Formulation of the problem. The lack of a common definition of network structures management at the level of foreign economic and international activities in the digital century leads to slowing down the development of virtual enterprises in Ukraine and insufficient isolation of significant competitive advantages in the modern innovation and investment model of Ukrainian economy. Analysis of recent research and publications. To date, Timashova L., Serdyuk S., Shingur M., Amor D., Byrne JA, Brandt R., Davidow W., Malone M., Port O. have studied certain technological processes and business models of virtual enterprises, but in practice, there are no similar studies for implementation in the Ukrainian economy and no research on the management of virtual enterprises engaged in foreign economic activity. Selection of unexplored parts of the general problem. Drawing attention to the virtualization of production processes in the implementation of foreign economic activity contributes to the revision of the management strategy of the virtual enterprise to ensure its competitiveness in the long run. Problem setting, research goals. The objectives of the study are: to substantiate the key role of management of foreign economic activity for enterprises operating in virtual networks; to study modern conditions of virtual enterprises functioning; to determine the influence of the digital economy factors on the formation of management properties in them; analyze local goals and objectives of virtual enterprises in accordance with business models. The purpose of the study is a comprehensive scientific abstraction to the interpretation of the concept of "virtual enterprise engaged in foreign economic activity", and to analyze the peculiarities of the development of this network structure in Ukraine. Research methods. To achieve the goal of the article, a set of formal and informal methods of modeling and forecasting was used; operational-applied and analytical-prognostic; systemic; comparative analysis and theoretical generalization. Presentation of the main material (results of work). The article examines the conditions and functionality of creating a virtual enterprise engaged in foreign economic activity, as a new network form of online business. The expediency of creating virtual enterprises in order to intensify the process of business design and efficiency of business startups is substantiated. The main stages, goals and objectives are highlighted and the peculiarities of creating a virtual enterprise engaged in foreign economic activity are determined. Ways to accelerate the creation of virtual enterprises in Ukraine are proposed. Field of application of results: training courses in management and entrepreneurship, practical activities in business incubators to create innovative modern startups. Conclusions according to the article. The creation of Ukrainian virtual enterprises engaged in foreign economic activity will contribute to the formation of effective business design and development of intellectualization and digitalization of production, integration of resources, a transformation of global technologies in the Ukrainian market. Virtual enterprises of national origin have all the prerequisites and opportunities to enter foreign markets through cybersecurity and coordination of global business models and business processes, taking into account all existing risks.

Relevance of the research topic. Based on the appropriate challenges of scientific and technological progress, there is a need to draw attention not only to the competitive advantages of automated and robotic enterprises over purely automated, but also to the inevitability of rapid replacement of human and robot personnel as specialists capable of solving complex specialized problems and complex practical problems characterized by uncertainty of socio-economic conditions in the field of industrial production at the international level. Formulation of the problem. There is a clear lack of understanding of the inevitability of the gradual replacement of human professions by artificial-intellectual-robotic and catastrophic unpreparedness for these changes in the field of management in general. Analysis of recent research and publications. More than 100 years ago, many scientists devoted their research to robotics. Among the latter are the scientific works of N. Morse, L. Varchenko-Trotsenko, O. Garkavenko, A. Vashkevich, T. Katkova, Y. Zhukov, etc., but there is no research on the management of robot personnel in the field of foreign economic activity. Selection of unexplored parts of the general problem. All components of the management of organizations and the management of foreign economic activity of enterprises are completely unexplored in the set of unresolved issues of management of robot-personnel with artificial intelligence, which in the very near future will almost completely replace human-personnel. Problem statement, research goals. Substantiation of the role of the updated management of organizations and management of foreign economic activity of enterprises in the management of robot personnel, as an inevitable subject of economic relations. Methodology of the study. Complex of scientific abstraction, theoretical comparative analysis and synthesis of own innovative ideas. Presentation of the main material (results of work). The competitive advantages of automated-robotic enterprises over purely automated ones in carrying out foreign economic activity are shown. Attention is drawn to the inevitability of replacing several dozen professions with human labor and human intelligence with robotic work with artificial intelligence. In the context of this study, we are talking about the management of foreign economic activity of enterprises to ensure their sustainable competitiveness in the global labor market in the field of management of foreign economic organizations at national and international levels through the generation of new knowledge and innovative ideas. Field of application of results. Training of applicants in the specialty 073 "Management" with medium and long-term strategic vision. Conclusions in accordance with the article. Understanding the inevitable rapid replacement of human resources by robot personnel is the key to ensuring the stability and competitiveness of all industries and services in world markets. It is proposed to draw not only the attention of the scientific community to robotics based on artificial intelligence, but also to invest in further research to develop new strategies for training management (educational process from kindergarten to graduation) and accompanying educational and methodological support - especially in the field of foreign economic activity.