Suchergebnisse

Rad tematizira kriznu komunikaciju na primjeru prvog vala pandemije COVID-19 s kojim se Vlada RH suočila u 2020. godini. Svrha istraživanja bila je utvrditi obilježja internetske komunikacije Vlade. Analizirali smo uokvirivanja teme i reaktivne strategije komuniciranja, utjecaj intenziteta ugroze na intenzitet komunikacije Vlade te vidljivost premijera. U radu je korištena metoda analize sadržaja. Rezultati istraživanja ukazuju na umjereno pozitivnu korelaciju intenziteta ugroze i intenziteta komunikacije Vlade. Nalazi također pokazuju da se Vladina komunikacija pretežno nije manifestirala kroz vidljivost premijera. U najvećem broju objava Vlade dominira medijski okvir odgovornosti, a analiza reaktivnih strategija komuniciranja je pokazala kako je u najvećem broju slučajeva dominantna strategija korektivnog ponašanja.

An unprecedented challenge has been set upon world leaders and governments. The COVID-19 virus has stopped the world in its tracks and has halted the economic growth of the globalized world. Nobody seemingly had an answer to the pandemic and panic has taken over the minds of people. This paper aims to prepare a comparative study of the crisis communication of the European Parliament and the Croatian Government during the COVID-19 pandemic. It presents a quantitative analysis of some chosen and available communication channels through which the European Parliament and the Croatian Government communicated, from the first recorded cases until September 1, 2020. The purpose of this paper is to contribute to establishing strategic and first-rate service that will communicate effectively in these kinds of situations. The objective of comparing responses of the Croatian Government and the European Parliament is to show that good practices can be implemented effectively to the benefit of the public.