Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading
In: Springer eBook Collection
Chapter 1. Introduction -- Chapter 2. Conceptual framework -- Chapter 3. Connotation and mechanism -- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation -- Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication -- Chapter 6. Case studies -- Chapter 7. Conclusion and prospect -- Appendix -- Bibliography.