A significant number of problems, like poverty, crime, and lack of resources, face people in the world today. This 4-page fact sheet discusses how a problem draws political attention through agenda setting and becomes a public issue, discusses the role the media plays in agenda setting, and provides a brief commentary on the influence of interest groups on public issues. Written by Courtney T. Owens and Alexa J. Lamm, and published by the UF Department of Agricultural Education and Communication, December 2014. (Photo: iStock/Thinkstock)http://edis.ifas.ufl.edu/wc177
As state and federal budgets tighten, Extension must be accountable for the use of public funds if it wants to maintain current funding levels. While those working within Extension know the long-term successes of Extension programs, data detailing these are limited. High quality evaluations must be developed to collect the data needed to exhibit public value. One way to encourage the collection of rigorous data is through the use of evaluation. Evaluation use creates an environment that encourages organizational thinking that can result in accountability reports adequate for funding decisions. This study examined how Extension professionals' engagement in evaluation is related to their perceptions of personal and organizational evaluation use. The findings show that a substantial percentage of Extension professionals are doing just enough evaluation to complete mandatory reports. The results of the study also showed that Extension professionals valued personal use of evaluation data over the organizational use. Extension professionals were more likely to conduct in-depth evaluations when it was used to inform stakeholders or for future programmatic planning than for accountability purposes. Professional development efforts should target the use of evaluation for personal programmatic improvement rather than accountability to encourage participation and evaluation competency development.
Competition for water sources in urban areas of Florida has increased due to increased population and human activities. High water users have been identified as a specific group on which Extension should focus water conservation education due to their low awareness of water issues and active landscape water use. In order to ensure the effectiveness of Extension programs targeting high water users statewide, this study sought to explore regional differences in water conservation behavior engagement within Florida high water users. An online survey was conducted to capture responses of high water users (N = 932) in three distinct regions for this comparative study. Respondents were asked to indicate their current engagement in water use behavior, application of water conservation strategies, and likelihood of engaging in water conservation and related societal behaviors. Regional differences were found in all four examined constructs. The findings imply Extension educators should tailor educational programs to regional audiences' behavior patterns instead of designing statewide programs to ensure program effectiveness.
The demand for local food has risen dramatically over the last decade, and many states have created brands to promote products grown within that state. However, the effect of state brands on consumer perceptions remains unknown. Extension agents serve as change agents and a bridge between science and the public to purvey information for adoption decisions. This study sought to determine if differences existed between consumers' perceptions of food labeled local and food labeled Fresh from Florida to inform Extension programming. Florida residents (N = 530) were surveyed utilizing a between-subjects experimental design. Respondents were asked questions about their attitudes, trust and transparency, and information preferences toward food labeled Fresh from Florida or local food, depending on the experimental treatment they received. Results of this study indicated that consumers shared similar perceptions of local and Fresh from Florida food, except for the belief that Fresh from Florida comes from larger farms, Fresh from Florida labeling is more trustworthy, and there is a greater desire to see a definition of Fresh from Florida food. When Extension agents develop programming on economic viability, information on local food and state brands should be included to help producers market their products and increase revenues.
The effects of climate change can be mitigated by altering human behavior related to water conservation; however, many who are aware of climate change are not aligning their behavior to curb the impact. This research sought to explore the relationship between citizens' beliefs, attitudes and behaviors regarding water conservation and their knowledge and beliefs regarding climate change to guide the development of effective communication campaigns focused on water conservation. Using cognitive dissonance theory and an adapted environmental attitudes and behavior quartet, this research focused on individuals who demonstrated high levels of climate change knowledge but did not engage in positive water conservation behaviors; referred to as Hypocrites. The findings revealed Hypocrites held different perspectives on climate change than the general public. They believed climate change was real and caused by humans but are doing little to curb their personal water use and are not taking personal action to mitigate the effects of climate change. The best communication sources to use in reaching these individuals was examined and discussed with recommendations offered for how to best engage the hypocritical group who should be most likely to change their water conservation behaviors.
Public concern about environmental protection has been developing for decades. However, a knowledge gap exists between farmers and consumers regarding the implementation of environmental protection practices through the use of Best Management Practices (BMPs). Extension can bridge this knowledge gap by developing effective educational programs about BMP use. This study sought to identify consumers' perceptions of BMPs and preferred communication channels to facilitate the development of farmer-oriented Extension programs which assist with direct communication between farmers and consumers. Residents in seven Florida counties (N = 700) were surveyed for this descriptive study. Respondents were asked about their perceptions, beliefs, trust, and attitudes related to BMPs, as well as preferred communication channels for farming practices. The findings indicated the respondents either agreed or were undecided if farmers practice BMPs properly, and the majority perceived farmers' engagement in BMPs as important. Over 60% of the respondents believed farmers practicing BMPs care about the environment and would trust and purchase products from BMPpracticing farmers. The respondents indicated their preferred information sources were mass media and communicating directly with farmers at farmers' markets and local festivals. Therefore, Extension educators should develop educational programs for farmers emphasizing the need to communicate with consumers using consumers.
Extension agents are finding themselves engaged in problem-solving roles as public needs adjust to a climate where issues facing the agricultural and natural resource industry are more often contentious than benign. As connectors between the Land-grant university system and the public, Extension agents need to know how to effectively communicate about contentious issues with clientele. This study used an online survey design to determine Extension agents' attitudes toward contentious issues, challenges that they face, and effective means of communication. The findings revealed Extension agents' attitudes toward communicating about contentious issues were more positive than negative. Additionally, they found the availability of misinformation and the complexity of contentious issues to be most challenging when communicating with clientele. One-on-one in-person, workshops, phone calls, and group meetings were identified as the most effective methods of communicating about contentious issues. Additional training and familiarization with current contentious issues were recommended. Future research should examine the contentious issues Extension agents are discussing, methods being used to facilitate conversations, the effect of contentious issues on job satisfaction, and the factors hindering Extension agents as they address contentious issues.
Gardening programs have been increasing in popularity since 1995 when California enacted legislation with the goal of putting a garden in every school. Research has shown positive benefits of gardening programs include increasing a child's academic skills, environmental awareness, and social skills, but little is known about their impact on healthy attitudes and behaviors. Considering childhood obesity rates are rapidly increasing, understanding how educational programs, such as gardening, can impact health has become important. The purpose of this study was to assess the impact Extension gardening programs had on participants' healthy attitudes and behaviors. Using a pretest/posttest research design with a control group, the researchers found that only slight changes were occurring in participants' attitudes and behaviors. However, when staff member open-ended responses were reviewed qualitatively, it was found that more is occurring within the program than was uncovered by the quantitative instrument. Recommendations for enhancing the school-based garden program as a result of the findings included teaching participants how to prepare and eat the vegetables they have produced in the garden, increasing instruction on how gardening is a physical activity, and including journaling about the nutritional values of fruits and vegetables to develop positive attitudes about health.
Gardening programs have been increasing in popularity since 1995 when California enacted legislation with the goal of putting a garden in every school. Research has shown positive benefits of gardening programs include increasing a child's academic skills, environmental awareness, and social skills, but little is known about their impact on healthy attitudes and behaviors. Considering childhood obesity rates are rapidly increasing, understanding how educational programs, such as gardening, can impact health has become important. The purpose of this study was to assess the impact Extension gardening programs had on participants' healthy attitudes and behaviors. Using a pretest/posttest research design with a control group, the researchers found that only slight changes were occurring in participants' attitudes and behaviors. However, when staff member open-ended responses were reviewed qualitatively, it was found that more is occurring within the program than was uncovered by the quantitative instrument. Recommendations for enhancing the school-based garden program as a result of the findings included teaching participants how to prepare and eat the vegetables they have produced in the garden, increasing instruction on how gardening is a physical activity, and including journaling about the nutritional values of fruits and vegetables to develop positive attitudes about health.
Research has shown the nursery industry needs to seek alternative water sources and adopt water conservation strategies to reduce water use in order to stay viable. This study used a qualitative approach to explore nursery growers' perceptions, attitudes, and opinions about water usage to inform the development of Extension programs that encourage adoption of water conservation strategies. Interviews were conducted with 24 nursery growers across the U.S. The findings indicated growers interact with water in various ways, including meeting plant water needs, facilitating chemical distribution, controlling product quality, and facilitating business operations. The participants felt protecting water was the right thing to do and could provide economic benefits to their business, but water management was perceived as a task enforced by regulations. They reported their future interaction with water would include combatting water issues, engaging in the development and implementation of government regulations, seeking water conservation technologies and information, and dealing with financial challenges. Extension educators should be aware of these needs to alleviate concerns about integrating new processes into business plans. Educational programs should assist in the promotion of water conserving products based on knowledge gaps and provide assistance for easier adoption of new technologies by growers.
Despite communication efforts developed to educate the public about genetic modification (GM) science designed to ensure consumers are making educated purchasing decisions, most consumers do not seek out information about GM science and make emotional purchasing decisions. GM supporters and opponents can also be very vocal about their opinions, having an impact on those within their social realms of influence. Using opinion leadership theory, this study sought to identify GM opinion leaders within the U.S. who consider themselves to be outspoken and a source of information for GM science. An online survey was deployed with the purpose of identifying GM opinion leaders, determining their views on GM science, identifying where they go for information, and determining how they want to learn so that Extension professionals can better serve their needs. The findings imply GM science opinion leaders are younger, white or African American men, with a high average family household income, that are well educated. The GM science opinion leaders have a slightly negative attitude toward GM and want to learn about GM science from universities researching GM science and organizations in support of GM science through online mediums. Recommendations are offered for how Extension professionals can reach this audience.
Research has shown the nursery industry needs to seek alternative water sources and adopt water conservation strategies to reduce water use in order to stay viable. This study used a qualitative approach to explore nursery growers' perceptions, attitudes, and opinions about water usage to inform the development of Extension programs that encourage adoption of water conservation strategies. Interviews were conducted with 24 nursery growers across the U.S. The findings indicated growers interact with water in various ways, including meeting plant water needs, facilitating chemical distribution, controlling product quality, and facilitating business operations. The participants felt protecting water was the right thing to do and could provide economic benefits to their business, but water management was perceived as a task enforced by regulations. They reported their future interaction with water would include combatting water issues, engaging in the development and implementation of government regulations, seeking water conservation technologies and information, and dealing with financial challenges. Extension educators should be aware of these needs to alleviate concerns about integrating new processes into business plans. Educational programs should assist in the promotion of water conserving products based on knowledge gaps and provide assistance for easier adoption of new technologies by growers.
Universities are being called upon to internationalize curriculum as the need for a globally competent workforce increases. Without globally-competent faculty, international integration within higher education cannot occur. Literature indicates that participation in short-term international agricultural education experiences is important to increasing agricultural faculty members' cultural awareness. However, the best way to design and implement such experiences for faculty is uncharted. The purpose of the study was to identify best practices for facilitating a short-term international agricultural education experience for faculty in the agricultural and life sciences that encouraged learning, discussion, and reflection leading faculty to further integrate international perspectives in their agricultural courses in the U.S. Through a qualitative research design, reflective observations and statements from a planning team conducting a shortterm international agricultural education experience in Ecuador were used to provide a thick, rich description of the successes/challenges faced while designing and implementing the experience. The results provided a list of best practices future planning team members can use to emphasize learning before, during, and after a short-term international agricultural education experience for faculty.
