Suchergebnisse

Is a favorable prior reputation antibiotics or a hemlock cup in times of organizational crisis? To answer this question, the current study casts light on the contextual cues of crises by applying Brown and Dacin's (1997) concepts of CA (corporate ability) and CSR (corporate social responsibility) and examines how the cues work in different crisis situations and affect the valence of reputation effects. Drawing on the expectancy violations (EV) theory and the cognitive dissonance perspectives, this study opens the door to reconciling contradicting research findings in literature and provides clues to why and when a good reputation yields buffering or boomerang effects in bad times.

A survey of nearly 400 public relations practitioners in higher education found that characteristics of individuals, not structural or environmental factors, were significant predictors of systematic research. The study concludes that practitioners who are graduates of public relations programs can have an influence on the research of the field, especially when they work for administrators who encourage use of systematic research.

A national survey of candidates for state legislative offices examined the impact of nonpaid campaign activities on percentage of vote obtained, and assesses them in the contexts of different levels of funding, levels of competitiveness, and incumbency advantage. From a representative sample of 527 candidates, several insights emerge. First, while incumbency is a powerful force, a wide array of nonpaid campaign activities can substantially influence election outcome. Second, while some forms of free media coverage are quite risky, endorsements from community leaders and in newspaper editorials are consistently beneficial at this level. Finally, traditional campaigning, like door-to-door canvassing, is very much alive and well in state legislative races.