Suchergebnisse

AbstractThis study unfolds the nexus between green investment (GI), the sustainable business performance (SBP) of small‐ and medium‐sized enterprises by exploring the mediating role of corporate social responsibility (CSR), and green innovation (GIN) in the context of an emerging economy. A well‐structured questionnaire was used for data collection. A total of 556 valid responses from directors and managers were received and used for data analysis. The Smart PLS version 3.3.2 was employed to analyse and investigate the relationships between the constructs and the latent variables. Our findings provide an insight into how GI can boost SBP in the context of CSR and GIN partially mediating this relationship. This research implies that, businesses, which implement GI, GIN and CSR to promote bringing long‐term and sustainable benefits to businesses and stakeholders for SBP to help businesses, develop sustainably in the new context.

PurposeCustomer relationships and transforming customers into evangelists are imperative in today's world. Therefore, this study aimed to examine the influence of online brand experience (OBE) on brand evangelism (BEM) via relationship quality (trust-TRT, satisfaction-SAT, and commitment-CMT) by integrating the moderating effects of brand reputation (BR), particularly in the Vietnamese banking sector.Design/methodology/approachThis research obtained data from 486 Vietnamese customers who routinely used online banking services. The analysis was performed using structural equation modeling.FindingsThe findings demonstrate that OBE directly/indirectly positively affects BEM via relationship quality (TRT, SAT, CMT). Likewise, this study identified relationship quality (TRT, SAT, CMT) as an important mediator. Finally, the findings demonstrate that the moderation effects of BR significantly improved relationship quality (TRT, SAT, CMT) in the banking industry.Practical implicationsThis study showcases the significance of OBE in increasing brand evangelists in the financial sector. Thus, this study assists Vietnamese bank managers in creating new branding strategies to foster long-lasting customer relationships.Originality/valueThis original study contributes to the commitment-trust theory and signaling theory by examining the impact of the OBE on brand evangelism via relationship quality by considering the moderating effect of brand reputation in the Vietnamese banking sector.

Purpose
The purpose of this paper is to evaluate the negative impacts of the Coronavirus Disease-2019 (COVID-19) emergency on small- and medium-sized enterprises' (SMEs) business continuity (BC) by examining the moderating role of corporate governance principles (CGP) on SMEs' BC in the context of an emerging market.


Design/methodology/approach
Based on an extended literature review on the negative impacts of the COVID-19 emergency, CGP and BC studies, the authors evaluate the impact of these constructs on SMEs' BC in an emerging market. This paper follows a quantitative approach. The study sample was composed of 334 responses covering directors, managers and owners of enterprises. The Smart PLS SEM version 3.3.2 was used to analyse the data from SMEs of Vietnam in the year 2021.


Findings
The findings of this study clarify the areas of the COVID-19 consequences that negatively affect the BC. In addition, this study reveals that CGP moderates the links between COVID-19 outcomes and BC, whereby good CGP can facilitate a business to reduce the adverse effects of COVID-19 on BC. In addition to this, good CGP can help a firm to enhance its capability to respond to fluctuations in the external environment of the business.


Originality/value
To the best of the authors' knowledge, this is the first research that examines the moderating role of CGP. The originality of this study is that it gives an insight into how SMEs in an emerging economy overcome the adverse effects of the COVID-19 emergency on BC to keep their business going, and moreover, have the ability to move towards sustainability in today's challenging context. This study provides the theoretical and managerial implications that may be of great interest to the academics, business practitioners and policymakers.

AbstractThis study attempted to inspect the influence of green transformational leadership (GTL) on the development of business performance (FP) and environmental performance (EP) in SMEs of Vietnam with a mediating of green innovation (GI). Besides, the current study evaluated the positive impact of GTL on green human resource management (GHRM) and green thinking (GT), and ultimately on GI. The study investigated the hypotheses supplied by 416 survey samples from managers and directors at SMEs using structural equation modeling. Our findings reveal that GTL significantly influences the three green criterias, GHRM, GT, and GI. It investigates the impact of green factors in the context of Vietnamese SMEs. Specifically, the uniqueness of this study lies in examining the mediating role of GI with respect to the link between GTL and EP, FP, to compare how the indirect effects of GTL on EP and FP differ under the same conditions. Besides, the finding highlights that businesses will benefit from continual GI regarding the environment, earnings, and corporate image. Thus, the implications arising from this study and related documents contribute to helping managers understand the needs and benefits of green factors, thereby prioritizing the transmission of green goals to employees via vision and mission, thereby creating a new cultural dimension that contributes to the natural environment's sustainability. Furthermore, managers are urged to recruit, inspire, and provide opportunities for green human resources to use their potential for enhancing green products and processes to build the business and contribute to the environment.

PurposeThis research aims to shed light on the linkage between digital platforms and small and medium-sized enterprises (SMEs) performance and consider the moderating effect of intellectual capital and environmental dynamism.Design/methodology/approachThis study applies a quantitative approach using a sample of primary data from 508 managers and directors of Vietnamese SMEs, using structural equation modeling (SEM).FindingsThe utilization of digital platforms by managers and directors has a positive impact on enhancing intellectual capital. However, under the influence of external environment changes, this trend may shift towards a negative direction. The ability to utilize digital platforms, whether directly or through information communication, positively affects the performance of businesses. Research has shown that the positive promotion of digital platform capability for intellectual capital factors such as human capital, organizational capital, and relational capital decreases when the external environment changes in the context of uncertain globalization.Originality/valueThis research focuses on SMEs operating in the technology and e-commerce sectors and it evidences that digital platforms are an effective baseline driver for promoting high-performing SMEs. By examining the connection between digital platform's capability and IC and the significance of intellectual capital for SMEs' performance, this study adds to the body of literature already available on the destructive regulatory potential of environmental dynamism. This study broadens the dynamic capabilities theory's outcome audience and adds a new dimension to the impact of the digital platform's capability (resource utilization) on the performance of SMEs.

Purpose
This study aims to investigate the influence of corporate social responsibility (CSR) on corporate sustainable performance (CSP) of small- and medium-sized enterprises (SMEs) by looking into the significance of mediating factors, namely, brand image (BI) and brand loyalty (BL), within the context of an emerging economy.


Design/methodology/approach
The authors conduct an extensive literature study on the subjects of CSR, BI and BL to assess their influence on the sustainable performance of SMEs in an emerging market. The study adopts a quantitative methodology. A total of 438 answers were obtained from a sample size of 513. The data of the SMEs in Vietnam was analyzed using the smart partial least squares structural equation modeling software, specifically version 3.3.2.


Findings
The results of the authors demonstrate notable and favorable correlations between CSR and CSP, CSR and BI and CSR and BL. Importantly, the findings contribute to existing knowledge by looking into the mediating influence of BI and BL in the relationship between CSR and CSP.


Originality/value
According to the authors' understanding, a number of research have investigated the correlation between CSR and CSP within the realm of SMEs. Nevertheless, there is a scarcity of scholarly research examining the mediating function of BI and BL in this association. The study's findings have important implications for entrepreneurs and senior management in effectively guiding their enterprises and improving their business strategies with an emphasis on sustainability in emerging markets. The outcome of this study has the potential to significantly contribute to SMEs in Vietnam as well as other emerging countries.