Suchergebnisse

A study was conducted to examine how the persuasive elements of a message contribute to non-profit organizations' potential to gain financial support. The purpose of the study was to apply theories of persuasion to advance an understanding of the underlying elements relevant to successful fundraising appeals. The two main constructs examined were credibility and psychological consistency. Applied to the context of non-profit fundraising, credibility refers to the judgments granting institutions and/or donors make about the believability of the non-profit organization or its individual representatives, and psychological consistency refers to donors' internal drive to reduce inconsistencies between their behavior and their beliefs, values, or attitudes. The method of investigation involved a secondary research analysis of existing literature to illustrate how the level of credibility donors associate with an organization is likely to impact the effectiveness of fundraising messages, and to articulate the influence psychological consistency plays in the desire and motivation for donors to support non-profit fundraising efforts. Presented as a professional report, this study reviews the implications of the findings and offers specific ways in which non-profit organizations can improve the effectiveness of fundraising attempts via examples grant writing and online fundraising campaigns.

This study examines the relationship between athletes and their responsibility as role models to youth. The study was conducted due to the expressed debate over the expected roles of professional athletes. On one side of the debate are those who feel that athletes choose to be in the limelight, thus being an athlete requires a need to acknowledge that they are role models and it requires that they act accordingly. On the other side are those who feel that athletes may have chosen their profession, but they are entitled to have a "private life" regardless of the youth who may or may not aspire to be like them. The issue in context with youth and the potential influence of athletes as role models lies with three main factors. The three main factors are the moral development of youth, the potential influence by athletes on the behavior of youth, and athletes seen through media as exceptions to the rules.